Abby’s Story | LLS Girl of the Year 2021

Non-Profit Fundraising Video

Client: LLS
Industry: Non-Profit
Location: Long Island, New York
Video Type: Fundraising Video

About This Video Project: We created this fundraising video for the Leukemia and Lymphoma Society to profile 2021 Girl of the Year, Abby.


  • Create a fundraising video to highlight Abby and her story of survival
  • Highlight the assistance that LLS provided during her struggle
  • Create a powerful fundraising tool


  • Conceptual Planning
  • Video Production
  • Post Production
  • Motion Graphics


For this video we spent the day with Abby and her family to see what her life is like after battling cancer. She showed us her room and we captured her doing different activities like playing games with her twin brother Finn. This b-roll accompanied the parent’s testimonial combined with old photos really help pull at your audience’s heartstrings. We’re no stranger to this level of production as we’ve worked with The Leukemia and Lymphoma Society for previous Boy & Girl of the Year videos. 

LLS is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. Every year the Long Island Chapter of LLS honor’s two young cancer survivors, the Boy and Girl of the Year and we are honored to tell their stories.

To learn more information about the Leukemia and Lymphoma Society, please visit

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