Dealer Socket Inventory + Marketing Video

Suite of data enabled tools that maximize profits
Client: Dealer Socket
Industry: Automotive Software
Location: San Clemente, California

Video Type: Product Launch, Landing Page Video

For this auto dealer marketing video, we created a product launch for an automotive dealer vendor, DealerSocket.

Case Study

OBJECTIVES

  • Platform works on all devices
  • Web Based App leverages the power of a well established brand
  • Instill fear in the consumer that they will be left behind without this program
  • Show range of user’s interaction with app
  • Embrace the latest technology to stay ahead of your competition
  • Target Car dealership market

SERVICES USED

  • Pre-production / planning
  • Marketing Strategy
  • Script writing
  • Professional Voice Over
  • Voice-over talent
  • Music Supervision
  • Video Production

WHAT WE DID

DealerSocket offers a web-based app and mobile software that offers a fully integrated inventory solution for auto dealers. This tool is the most advanced inventory management tool in the industry.

This video is part of a campaign wide series that will dive deeper into the app with videos explaining more details about every feature of the tool. This is the overview video taking a look at the big picture.

Inventory Plus is an online application that manages the used car business of any dealership. The software is extremely advanced and allows dealerships to make smart decisions when buying and selling used automobiles. This film describes all the modules of this tool.

In this auto dealer marketing video, we use fear to open up the conversation. In the first 30 seconds, we alert the viewer that doing the same thing will leave you behind. This is a valid statement for almost any technology-driven service or product because advancements tend to move so quickly that things we did a few years ago are now obsolete. The counter challenge with this is the comfort factor. The comfort factor says that people don’t like change.

They like to keep doing the same thing over and over again. Smart business know that technology is fast moving and changes are a normal part of evolving to stay ahead of your competition. This is the primary goal of this video in the first 30 seconds. Once we have alarmed audience to consider change, we can tell them all about the newest software from Dealer Socket.

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