DealerSocket Inventory+ Marketing Video

Suite of Data Enabled Tools that Maximize Profits

Client: DealerSocket
Industry: Automotive, Software
Location: San Clemente, California
Video Type: Landing Page Video

About This Video Project: For this auto dealer marketing video, we created a product launch for an automotive dealer vendor, DealerSocket.


  • Show range of user’s interaction with app
  • Instill fear in the consumer that they will be left behind without this program
  • Embrace the latest technology to stay ahead of your competition
  • Target the car dealership market


  • Conceptual Planning
  • Video Production
  • Voice-over Casting
  • Post Production
  • Motion Graphics
motion graphics screenshot


DealerSocket is a web-based app and mobile software that offers a fully integrated inventory solution for auto dealers. This tool is the most advanced inventory management tool in the industry. This video is part of a campaign wide series that will dive deeper into the app with videos explaining more details about every feature of the tool. This is the overview video taking a look at the big picture.

Inventory+ is an online application that manages the used car business of any dealership. The software is extremely advanced and allows dealerships to make smart decisions when buying and selling used automobiles. This film describes all the modules of this tool. In this auto dealer marketing video, we use fear to open up the conversation. In the first 30 seconds, we alert the viewer that doing the same thing will leave you behind. This is a valid statement for almost any technology-driven service or product because advancements tend to move so quickly that things we did a few years ago are now obsolete. The counter challenge with this is the comfort factor. The comfort factor says that people don’t like change. They like to keep doing the same thing over and over again.

Smart businesses know that technology is fast moving and changes are a normal part of evolving to stay ahead of your competition. This is the primary goal of this video in the first 30 seconds. Once we have alarmed audience to consider change, we can tell them all about the newest software from DealerSocket.

To learn more information about DealerSocket, please visit

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