Marketing Strategies

Understanding who your target market is and what messages you want to communicate is the most important stage of developing a concept. We can come in as a video marketing consultant and help shape your marketing teams vision. Sometimes clients just need another “idea” person in the room to move the ball forward. Sometimes clients are stuck and need another perspective to get past a brick wall. And yet other clients hire us to create a full marketing strategy to deliver the most effective messages to the right audience. Whatever your needs are we can help.

Small Business Growth

Are you a small business that is looking to take it to the next level. Our consulting services can help you get there. Our creative director Adam Forgione is a self taught business man who has grown Pennylane into a premiere Digital Marketing company.


Having trouble bringing traffic to your website? Are you wondering why people aren’t finding you on Google? With Pennylane’s help you can turn your site into a search engine ranking machine. We can review your site’s SEO, audit its problems and set you up with a plan to improve every aspect. Don’t want to make the changes yourself? We can do that too!

In House Video

Do you have videos on your website you aren’t happy with? Are you trying to figure out a way to turn internal iPhone videos into something compelling? Trying to figure out what clips you have are best for social media? Pennylane can help you. We will lend our expertise in production and post production to consult you on how to turn your work into gold.

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4 Powerful Stats About Video Marketing


According to NIELSEN Wire, 36% of online consumers trust video ads.


92% of mobile video consumers share videos with others, according to Invodo.


46% of users take some sort of action after viewing a video ad, according to Online publishers association.


Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.


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12 Video Strategies You Need To Know

This guide will help you create the perfect marketing video. Whether you produce videos in-house or hire professionals, these 12 techniques will help every business grow.

You did it.