Video Delivery Strategies can be the difference between a great video no one sees and seeing total return on investment. Take advantage of the power of video analytics, SEO, video marketing strategies, social networks, video seeding and keyword rich website copy.

Video Delivery Strategies
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 Video Analytics 

Are you having trouble measuring the real reach of your video? By using analytics from each platform you publish on Pennylane can provide monthly reports on not just how many people see your video but the exact moment they begin to disengage from your content. With our expertise you will realize the full potential of your marketing.


Video Seeding 

Video seeding is the process of announcing, distributing and promoting video content online. It beings with uploading your video but it doesn’t end there. Its about where you are on social media, how you optimize for search engines, email blasts, pay per click advertising, press releases and PR networks. Its a complicated and important process that Pennylane would love to help you with.

Let us help you decide the best time and way to release your video. When is the best time to go out on social media platforms like Facebook, Twitter, LinkedIn, etc. Which video sharing services should you be using for which video. Is your audience more likely to find you on YouTube, Vimeo, Wistia or another service?

4 Powerful Stats About Digital Marketing


Visual content is more than 40 times more likely to get shared on social media than other types of content


There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views.


Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite)


More than half of YouTube views come from mobile devices and the average mobile viewing session lasts more than 40 minutes. (Source: YouTube)

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12 Video Strategies You Need To Know

This guide will help you create the perfect marketing video. Whether you produce videos in-house or hire professionals, these 12 techniques will help every business grow.

You did it.