SmartTarget by Transparency Explainer Video

Business Intelligence Company
Client: Transparency
Industry: Analytics
Location: San Francisco, California

Video Type: Landing Page Video, Explainer Video

This Explainer Video is about SmartTarget™, the first solution to combine first party and empirical data to model consumers with BOTH the ability and propensity to purchase a good or service at your business.

Case Study


  • Target the automotive market
  • Enhance awareness of the SmartTarget app
  • Create an Explainer Video that highlights the technology behind SmartTarget
  • Embrace the latest technology to stay ahead of your competition


  • Pre-production / planning
  • Marketing Strategy
  • Script writing
  • Motion Graphics
  • Voice-over talent
  • Video Production
  • Editing


Increase retention, reduce conquest acquisition cost, and for the first time measure the effectiveness of your marketing in dollars and cents, not clicks and impressions. We worked with Transparency to take complicated technological concepts translate them into easy to understand motion graphics. This process began with spending the time to understand the software and then mocking up animations until we had found the perfect way of delivering the information.


Let Us Know How We Can Help


12 Video Strategies You Need To Know

This guide will help you create the perfect marketing video. Whether you produce videos in-house or hire professionals, these 12 techniques will help every business grow.

You did it.