SmartTarget by Transparency Explainer Video

Business Intelligence Company

Client: Transparency
Industry: Analytics
Location: San Francisco, California
Video Type: Explainer Video, Landing Page Video

About This Video Project: This Explainer Video is about SmartTarget™, the first solution to combine first party and empirical data to model consumers with BOTH the ability and propensity to purchase a good or service at your business.


  • Target the automotive market
  • Enhance awareness of the SmartTarget app
  • Create an Explainer Video that highlights the technology behind SmartTarget
  • Embrace the latest technology to stay ahead of your competition


  • Conceptual Planning
  • Scriptwriting
  • Video Production
  • Voice-over Casting
  • Post Production
  • Motion Graphics


We worked with Transparency to take complicated technological concepts translate them into easy to understand motion graphics. Increase retention, reduce conquest acquisition cost, and for the first time measure the effectiveness of your marketing in dollars and cents, not clicks and impressions. This process began with spending the time to understand the software and then mocking up animations until we had found the perfect way of delivering the information.  Plenty of motion graphics, voice-over talent casting and scriptwriting are just a few of the services that Pennylane offers.

explainer video thumbnail for transparency

To learn more information about Transparency, please visit

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