SmartTarget by Transparency Explainer Video

Business Intelligence Company

Client: Transparency
Industry: Analytics
Location: San Francisco, California

Video Type: Landing Page Video, Explainer Video

This Explainer Video is about SmartTarget™, the first solution to combine first party and empirical data to model consumers with BOTH the ability and propensity to purchase a good or service at your business.

Case Study

OBJECTIVES

  • Target the automotive market
  • Enhance awareness of the SmartTarget app
  • Create an Explainer Video that highlights the technology behind SmartTarget
  • Embrace the latest technology to stay ahead of your competition

SERVICES USED

  • Pre-production / planning
  • Marketing Strategy
  • Script writing
  • Motion Graphics
  • Voice-over talent
  • Video Production
  • Editing

WHAT WE DID

Increase retention, reduce conquest acquisition cost, and for the first time measure the effectiveness of your marketing in dollars and cents, not clicks and impressions. We worked with Transparency to take complicated technological concepts translate them into easy to understand motion graphics. This process began with spending the time to understand the software and then mocking up animations until we had found the perfect way of delivering the information.

 

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