Pre Production • Concept Development • Script Writing • Talent Casting
Pre production and creative services are the first stage to building a powerful video marketing campaign. Proper pre production allows us to develop the best video marketing for your brand. Services include concept development, script writing, storyboarding, pre interviewing, talent scouting, location scouting, marketing strategies, and scheduling. We are your partner in delivering world-class visual storytelling that converts. We can work with any budget.
Concept development is the process of taking ideas and turning them into marketing plans. Some clients reach out to us with just an idea. They don’t have the time to invest in developing full concepts or maybe they are on a tight deadline juggling other tasks. We can take simple ideas from our clients and mold them into incredible concepts ready for production.
Understanding who your target market is and what messages you want to communicate is the most important stage of developing a concept. We can act as a video marketing consultant offering our help to your marketing team. Together we can find the right strategy for your company. Sometimes clients just need another “idea” person in the room to move the ball forward. Sometimes clients are stuck and need another perspective to get past a brick wall. And yet other clients hire us to create a full marketing strategy to deliver the most effective messages to the right audience. Whatever your needs are we can help.
To insure the best video production we will do all we can to get to know your brand. We will read previous marketing materials, do a deep dive into your website and read any information you have for us about the subject of your video. We also want to speak with indiviudals at your company to find out what makes you different and what problems you are trying to solve. We will also do research on your competitors in order to see what they are doing and how we can make you stand out in the market.
We know you aren’t professional scriptwriters and thats why we offer our services to find the most efficient way to get your message across. We will take everything we’ve learned about your company and turn it into a script that will capture your audience’s attention while delivering the message you’ve set out to tell.
Do you have a superstar at your company that you think will represent you the best way possible? We want to talk to them before we ever come in to shoot so we can get the best answers possible from them. Are you unsure of who you want to speak in your video? Lets chat with a few potential candidates and we will let you know who, in our professional opinion, is the best choice. Finding someone comfortable on camera will not only make your video more effective it will save time during the production and post production process which in turn will save you money.
What looks good to the eye doesn’t always work on camera. We will check out the places you want to shoot and let you know if they will work both visually and for capturing sound. Knowing where we are going to shoot before we walk in the door will make the production day run much smoother.
Casting Talent (actors, models, voice over)
We produce a lot of scripted videos for our clients. When we use this method for marketing videos, casting is a common component. We may need to hire actors for specific demographics to be diversity friendly. We may need models or non-speaking actors to visualize a product or service. Or maybe we need a powerful voice over talent to narrate the messages in your marketing video. Whatever we need to produce the best marketing film, we can handle anything. Creative services can help insure that your marketing video is as effective as possible.
4 Powerful Stats About Video Marketing
According to NIELSEN Wire, 36% of online consumers trust video ads.
92% of mobile video consumers share videos with others, according to Invodo.
46% of users take some sort of action after viewing a video ad, according to Online publishers association.
Including a video on your homepage can increase conversion rates by 20% or more, according to ReelSEO.