VIDEO MARKETING NYC
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Pennylane is a full-service video marketing NYC production company. Our competitive advantage over other NYC video marketing companies is that our studio is not in NYC. Our studio is located on Long Island, about 45 mins from Manhattan. This allows us to lower our operating costs which means you get a better bang for your buck.
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Video Marketing Messaging Ideas
Why you do what you do
How you do it differently
What you offer
What you specialize in
How you solve problems for your customers
How you help your customers reach goals
How you solve your customer’s biggest headache
What should they do next | Call-to-action (CTA)
Video marketing doesn’t end with making a video. How your video is marketed is the second half. Video marketing SEO is as important as creating the corporate video production itself. Putting your video on youtube is one of the most important things you can do. Youtube is the 2nd largest search engine in the world plus it’s owned by Google.
Make sure you know what keyword you want the video to rank for before you upload it to youtube. Putting your keyword first or early in the youtube title is important.
Next make sure you have a pre-written description of your video. It should be themed around your keyword title.
Don’t take your thumbnail for granted. This is the image displayed on the video before you play it. Make sure it’s something that compels your audience to want to click on it. Youtube automatically generates a thumbnail but sometimes its not so great. Make sure to change it is this is the case.
Last, be sure to create a landing page on your website that features this video front and center above the fold. Do not bury this video or embed a small version in some corner. This video is going to help your page rank better if featured properly.
We Know StoryWe were born storytellers. Storytelling is at the route of how we make business films. As filmmakers and digital marketers, we fuse the two art forms together with the sole purpose of creating the most engaging and compelling media possible.
There is no other video production company around that can deliver the quality of production at the our price. The quality of your video will control how much your brand is worth. We make the process as easy or as detailed as you want it to be.
Once we understand what our client wants to do, we strategize effectively. For our wheelhouse, we combine creative storytelling, beautiful cinematography, and digital marketing. Today’s marketing is changing… and we’re changing with it.