VIDEO MARKETING NYC
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Pennylane is a full-service video marketing NYC production company. Our competitive advantage over other NYC video marketing companies is that our studio is not in NYC. Our studio is located on Long Island, about 45 mins from Manhattan. This allows us to lower our operating costs which means you get a better bang for your buck.
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Using video on your landing page can increase conversion by 80%?
Source: Insivia
Video Marketing Messaging Ideas
Why you do what you do
How you do it differently
What you offer
What you specialize in
How you solve problems for your customers
How you help your customers reach goals
How you solve your customer’s biggest headache
What should they do next | Call-to-action (CTA)
Video marketing doesn’t end with making a video. How your video is marketed is the second half. Video marketing SEO is as important as creating the corporate video production itself. Putting your video on youtube is one of the most important things you can do. Youtube is the 2nd largest search engine in the world plus it’s owned by Google.
Keyword
Make sure you know what keyword you want the video to rank for before you upload it to youtube. Putting your keyword first or early in the youtube title is important.
Description
Next make sure you have a pre-written description of your video. It should be themed around your keyword title.
Thumbnail
Don’t take your thumbnail for granted. This is the image displayed on the video before you play it. Make sure it’s something that compels your audience to want to click on it. Youtube automatically generates a thumbnail but sometimes its not so great. Make sure to change it is this is the case.
Embedding
Last, be sure to create a landing page on your website that features this video front and center above the fold. Do not bury this video or embed a small version in some corner. This video is going to help your page rank better if featured properly.
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