Video Marketing NYC
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Pennylane is a full-service video marketing NYC production company. Our competitive advantage over other NYC video marketing companies is that we are not based out of New York City. We are located on Long Island, about 45 mins. from Manhattan. This allows us to lower our operating costs which means you get a better bang for your buck.
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Video Marketing Messaging Ideas
• Why you do what you do
• How you do it differently
• What you offer
• What you specialize in
• How you solve problems for your customers
• How you help your customers reach goals
• How you solve your customer’s biggest headache
• What should they do next | Call-to-action (CTA)
Video marketing doesn’t end with making a video. How your video is marketed is the second half. Video marketing SEO is as important as creating the corporate video production itself. Putting your video on Youtube is one of the most important things you can do. Youtube is the 2nd largest search engine in the world, plus it’s owned by Google.
Make sure you know what keyword you want the video to rank for before you upload it to Youtube. Putting your keyword first or early in the Youtube title is important.
Next make sure you have a pre-written description of your video. It should be themed around your keyword title.
Don’t take your thumbnail for granted. This is the image displayed on the video before you play it. Make sure it’s something that compels your audience to want to click on it. Youtube automatically generates a thumbnail but sometimes it’s not so great. Make sure to change it if this is the case.
Last, be sure to create a landing page on your website that features this video front and center above the fold. Do not bury this video or embed a small version in the corner somewhere. This video is going to help your page rank better if featured properly.