Time Warner Onefifty Marketing Video

Talent Incubator that Resonates with Diverse Audiences

Client: TimeWarner
Industry: Entertainment
Location: New York, New York

Video Type: Landing Page Video, Unscripted

We were hired to produce a  landing page video for TimeWarner to announce Project 150. It’s a group of talented artists and storytellers that most people may not have heard of.

Case Study

OBJECTIVES

  • Inform the public about Time Warner’s new 150 talent incubator
  • Showcase a few of the distinct artistic voices in 150
  • Promote awareness of the philanthropic aspects of the Time Warner foundation
  • Tell the story of Time Warner and its continuing dedication to fostering new talent.
  • Creating an engaging experience with the audience

SERVICES USED

  • Pre-production / planning
  • Marketing Strategy
  • Script writing
  • Multiple location scouts
  • Voice-over talent
  • Filming
  • Editing

WHAT WE DID

We were hired to tell the story of 3 artists from incubator 150 and share their thoughts on how exciting the idea is. They may have gotten their fame through smaller media outlets like youtube, hit records, broadway plays, etc.  the idea is to discover new talent that changes the way stories are told. It’s a win/win for both Time Warner and the artists because Time Warner gets a new stable of creative writers thinking out-of-the-box and the artists get the resources and power of Time Warner to help push their careers.

We also had a chance to sit down with the CEO of Time Warner, Jeff Bewkes and the president of Time Warner Foundation, Lisa Garcia Quiroz to hear their perspective on this new venture. This video uses interviewing, b-roll, pre interviews, multiple locations, multiple filming days, See more corporate video examples.

RESULTS

Time Warner featured the finished video on their website and they used it to raise awareness for the incubator. The video helped them to bring the idea to a wider audience. ONEFIFTY is a constantly evolving entity and Time Warner has brought us back many times to update the video with new artists and evolving messaging.

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