Interview-Based Video Production
The Pathway To Genuine And Real Feedback
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Corporate Video Testimonials Can Be Powerful Dialogue
Corporate video testimonials are great when you want a genuine human, unscripted message. A great producer or interviewer can bring amazing things out of people.
54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users (SEJ, 2018)
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017)
A great way to find your story
One of the coolest things about corporate video testimonials is that you can create and follow almost any story organically. This means you can start with only topic ideas and get compelling dialogue with very little directing. The gold nuggets that are captured from great interviewing are at the heart of emotional storytelling.
Things to look for in pro corporate video interviews
Attractive and Soft Lighting
Proper Composition and Framing
Non-Distracting Background
High Quality Audio
Natural Eye Line
Conversational Tone
Properly Exposed
Sharp Focus