Video Marketing • New York

Human Stories

that engage and convert

Check out 12 video marketing strategies used in this video.

10 Digital Marketing Strategies Every Business Should Be Doing

In our digital era, there are 10 digital marketing strategies every business should be working on. This post will outline these 10 essential marketing strategies so you can decided what you're already doing and what you may need to do more...
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Email Marketing Strategies That Work!

What's Covered: What Is Email Marketing? Email Audience Email Sender Name Email Subject Line Email Body Call To Action Email Signature Subscribers Who Don't Engage To Send or Not Send Key Email Analytics A/B Testing Emails What Is Email Marketing?...
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PPC (Pay-Per-Click): The Beginner’s Guide

PPC stands for Pay-Per-Click and it means exactly what it says. You are paying for an advertisement every time someone clicks on it.

Now this may seem a little scary if you’re paying for the ad. Don’t worry you have control over how relevant you make your ad and who you put it in front of. This allows you to not overspend but instead, optimize your ad for the best ROI.

Have you ever seen those top search results with the little “Ad” icon to the left of it? That’s PPC.

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Social Responsibility is Building Companies

Social Responsibility is Building Companies Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It's their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and...
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Think Big: Video Marketing Campaign

All too often we encounter businesses and non-profits that make the same mistake time and time again. They hire a video production company to produce a single marketing video promoting their product, service or brand for the entire year. This may...
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Video Marketing Examples OUR WORK

Who Are We?

Video Marketing • Video Production • Emotional Storytelling • Writing

Pennylane Marketing specializes in producing high quality video production for businesses and non profit organizations who want results. We are filmmakers + storytellers + marketers.

In addition, our relationships with world class marketing firms allow us to help clients with:

SEO (Search Engine Optimization)
PPC (Pay Per Click Advertising)
Direct Marketing
Email Marketing
Influencer Marketing
Web Design / Development.


Pennylane new york video production time warner logo
Pennylane new york video production cox automotive logo
Pennylane new york video production assetic logo
Pennylane new york video production warner bros logo
Pennylane new york video production make a wish logo
You Visit logo Pennylane new york video production
Pennylane new york video production canon logo
Pennylane new york video production rode logo
Pennylane new york video production h2m logo
Pennylane new york video production habitat for humanity logo
Roland logo for Pennylane new york video production
Pennylane new york video production LLS logo
Could We Be The Right Fit? Let's Find Out


Why brands hire us…

Companies and non profit organizations mostly hire us to make great video production, or what we think of as video marketing. We also use digital marketing strategies to improve brand growth and increase brand perception. Our high quality of standards and affordable rates have helped us become one of the leading New York and NYC video production  companies. Learn more about our services.

We also help brands get better results with...

  • Web Traffic
  • Search Engine Optimization (SEO)
  • Click-through rate (CTR)
  • Conversion Rates
  • Google Rankings
  • Customer Perceived Value
  • Social Media Engagement
  • Unique Users
  • Impressions
  • Sales
  • Employee Performance
  • Sign ups
  • View Times
  • Watch Times
  • Fanbase Growth
  • Sales Morale
  • Brand Awareness
  • Number of Clicks
  • Likes & Shares
  • Email Open Rate
  • Bounce Rates
  • Recruitment / hires
  • Audience Engagement

Words from our video marketing clients...

“Pennylane is exceptional. They are a pleasure to deal with and deliver a finished project ahead of deadlines. The talent and vision they lend to a project has had a tremendous positive impact on furthering the mission of the Make-A-Wish Foundation.”

Karine Hollander

President & CEO, Make-A-Wish® Suffolk County, NY

“They are passionate about what they do and how they present your company.  Over the years I’ve used many different video companies. They consistently exceed my expectations.  It is a very easy process.”

Melissa Hendrick

Director of Marketing, Dealertrack Technologies

“I have nothing but wonderful things to say about Pennylane. I’d be more than happy to rave about my experiences with them.”

Jennifer Anne Taggart

Senior Campaign Manager, The Leukemia & Lymphoma Society

10 Video Marketing Statistics That Will Blow Your Mind


Including video in an email increases your click-through rate by 200-300%.


Video on your landing page can increase conversion by 80%.


Mobile video consumption rises 100% every year according to YouTube.


90% of users say that seeing a video about a product is helpful in the decision process.


More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years.


75% of executives watch work-related videos on business websites at least once a week.


Full page ads with video increases engagement by 22%.


65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.


The average user spends over 16 minutes watching online video ads every month.


36% of online consumers trust video ads.

Source: Insivia

Contact us with this form or call us at 800-856-9084

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