Video Marketing • New York
Human Stories
that engage and convert
Check out 12 video marketing strategies used in this video.
Who Are We?
Video Marketing • Video Production • Emotional Storytelling • Writing
Pennylane Marketing specializes in producing high quality video production for businesses and non profit organizations who want results. We are filmmakers + storytellers + marketers.
In addition, our relationships with world class marketing firms allow us to help clients with:
SEO (Search Engine Optimization)
PPC (Pay Per Click Advertising)
Direct Marketing
Email Marketing
Influencer Marketing
Web Design / Development.
ADMIRED BRANDS WHO TRUST PENNYLANE MARKETING
VIDEO MARKETING
Why brands hire us…
Companies and non profit organizations mostly hire us to make great video production, or what we think of as video marketing. We also use digital marketing strategies to improve brand growth and increase brand perception. Our high quality of standards and affordable rates have helped us become one of the leading New York and NYC video production companies. Learn more about our services.
We also help brands get better results with...
- Web Traffic
- Search Engine Optimization (SEO)
- Click-through rate (CTR)
- Conversion Rates
- Google Rankings
- Customer Perceived Value
- Social Media Engagement
- Unique Users
- Impressions
- Sales
- Employee Performance
- Sign ups
- View Times
- Watch Times
- Fanbase Growth
- Sales Morale
- Brand Awareness
- Number of Clicks
- Likes & Shares
- Email Open Rate
- Bounce Rates
- Recruitment / hires
- Audience Engagement
Words from our video marketing clients...
“Pennylane is exceptional. They are a pleasure to deal with and deliver a finished project ahead of deadlines. The talent and vision they lend to a project has had a tremendous positive impact on furthering the mission of the Make-A-Wish Foundation.”
Karine Hollander“They are passionate about what they do and how they present your company. Over the years I’ve used many different video companies. They consistently exceed my expectations. It is a very easy process.”
Melissa Hendrick“I have nothing but wonderful things to say about Pennylane. I’d be more than happy to rave about my experiences with them.”
10 Video Marketing Statistics That Will Blow Your Mind
Including video in an email increases your click-through rate by 200-300%.
Video on your landing page can increase conversion by 80%.
Mobile video consumption rises 100% every year according to YouTube.
90% of users say that seeing a video about a product is helpful in the decision process.
More video content is uploaded in 30 days than all three major U.S. T.V. networks combined have created in 30 years.
75% of executives watch work-related videos on business websites at least once a week.
Full page ads with video increases engagement by 22%.
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
The average user spends over 16 minutes watching online video ads every month.
36% of online consumers trust video ads.
Source: Insivia