WHAT WE DO
We help brands communicate better by producing high quality video content,
with an emphasis on creative storytelling and crystal-clear messaging.
Pennylane Productions is a New York video production company specializing in interview-based video content. If you believe in the power of video, you’ve come to the right place.
TYPES OF VIDEOS
Sell more products and services.
Marketing videos are designed to sell or promote your product, service, or company. Video continues to be one of the most powerful tools for sales and marketing.
Let the world know who you are and what you do.
Awareness videos are designed to build brand awareness and may include fundraising videos for non-profits. This is a great way to help your audience learn more about who you are.
Train your staff and educate your customers.
Training videos are designed to train your staff, so they can get back to work and bring more value to your company. Training customers with instructional videos decreases calls to your customer support team.
Attract the best talent or grow your membership.
Recruitment videos are designed to bring in the best talent, so your HR team can save time vetting and focus on the final decision process. This tool can also help build your membership.
Video Customer Testimonials
MORE VIDEO PRODUCTION IDEAS
Take a Look Around
We are so proud to be trusted by admired brands around the world to film and edit corporate videos for many purposes. By exploring our website, you can see examples of our high-end corporate video production and dive into each project to learn how we approached the production from concept, scripting, filming, editing, and in some cases adding motion graphics, CGI, and animation. You can also view our video portfolio categorized into our 4 main video types including marketing videos, awareness videos, recruitment videos, & training videos.
New York Video Production
What Differentiates Us?
Pennylane began as a live event video production company. We started this way back in 2001 and eventually added corporate video production and non-profit video production to our services. We cut our teeth on live events, which helped us be more efficient by telling the story and troubleshooting on the fly, as well as producing high quality video with fewer crew members. In the end, this saves our clients money and time with video production services.
We are well known for our flagship interview-based video production. We also refer to these videos as unscripted videos. The reason we love this style is that the characters come across as genuine and trustworthy. This conversational style can be a persuasive sales and marketing tool that allows the viewer to eavesdrop on the conversation, just like when watching a documentary.
We are reliable and experienced, making the video production process very simple by guiding our clients through every step of the way. We are flexible, working with clients who prefer micromanaging or macro managing their projects.
Nuts & Bolts of Video Production
In addition to creative video production services, we help clients with video editing, pre-production, concept development, social media video resizing and editing, scriptwriting, casting, motion graphics, CGI visual effects, color correction, color grading, audio sweetening, and other post-production services.
Video Production Crew
Our team overlaps on many skill levels with many years of experience. We can provide key crew members including a camera crew, scriptwriter, director, interviewer, production assistant, gaffer, sound person, producer, DP, cinematographer, creative director, actors, & voice-over talent.
Live and Virtual Video Production Events
Pennylane can provide video production for virtual events to be played online. We also provide live event coverage for conference videos, seminar videos, and conference recap videos. Another video marketing strategy with live events is to cut your educational content into many bite-size video clips filmed from a single event. These short videos can be shared throughout all of your social media platforms.
AHRC Foundation • American Midnight Band • Animal Rescue Fund of the Hamptons • Assetic • Autosoft • Autotrader • Barnert Temple • Cole Haan • Cox Automotive • DBL Center • DealerTrack • Didit • Eastern Wholesale Fence • Equinox • ExecOnline • GM Advisory Group • Gravitas Marketing Strategies • Grey House Productions • H2M Architects + Engineers • Habitat For Humanity • Hank Lane Orchestras • Harbor Country Day School • Hispanic Scholarship Fund • Homechef • Jakes Rescue Ranch • LAMB Insurance Services • Legrand • Leukemia & Lymphoma Society • Long Island Center for Speech • Make-A-Wish Foundation • Marriott • Massachusetts Institute of Technology • Matt Marshak • Meade School • Mike Delguidice & Bigshot • Mindfulness United • North Atlantic Industries • North Shore Central School District • North Shore Eye Care • North Shore Symphony Orchestra • Northwell Health • Palumbo Wealth Management • Patek Philippe • Peconic Bay Medical Center • Plum Builders • Port Washington Yacht Club • Rokt • Roland • Sapphire Gas Solutions • Sorbara Construction • South Shore University Hospital • Standard Bots • Staten Island University Hospital • Sullivan & Cromwell • SUNation Energy • Sunrise Association • Symphonic Pops of Long Island • Temple Emanuel of Great Neck • Unitarian Universalist Association • Unitarian Universalist Congregation at Shelter Rock • Viant Technology • Warner Bros. • Warner Media