Video Production NYC
Watch NYC Video Production Examples
Pennylane is a full-service video production company serving NYC. One of our competitive advantages over production companies based in NYC is that we are not based directly in New York City. We are located on Long Island, about 45 mins. from Manhattan. Since our Long Island operating costs are lower than video companies in NYC, you get a better bang for your buck.
Watch this video to learn more
Video Marketing Messaging Ideas
• Why you do what you do?
• How you do it differently?
• What offerings do you have?
• What do you specialize in?
• How do you solve problems for your customers?
• How do you help your customers reach goals?
• What to do next | Call-to-action (CTA)
Video production doesn’t end with making a video. How your video is marketed is the second half. Video SEO is as important as creating the corporate video production itself. Putting your video on Youtube is one of the most important things you can do. Youtube is the 2nd largest search engine in the world, plus it’s owned by Google.
Make sure you know what keyword you want the video to rank for before you upload it to Youtube. Putting your keyword first or early in the Youtube title is important.
Next make sure you have a pre-written description of your video. It should be themed around your keyword title.
Don’t take your thumbnail for granted. This is the image displayed on the video before you play it. Make sure it’s something that compels your audience to want to click on it. Youtube automatically generates a thumbnail but sometimes it’s not so great. Make sure to change it if this is the case.
Last, be sure to create a landing page on your website that features this video front and center above the fold. Do not bury this video or embed a small version in the corner somewhere. This video is going to help your page rank better if featured properly.