VIDEO MARKETING FOR RELIGION
Churches • Events • Awareness
A powerful video can help to recruit new members to your church or congregation. Through the power of video you can communicate not just who you are, but how it feels to be apart of your community. Video is also a powerful tool to bring services and messages to your congregation when they can’t be in the room with you. This lets you bring your spiritual teachings directly into their homes. This kind of engagement can have far reaching effects on your growth and on member engagement.
The video above was made for Soulful Sundown. It is a monthly evening of music and spirituality. See more information about this project and the video marketing tactics used to create a successful recruitment video.
Remote Video Message Examples
These video messages are an example of the kind of outreach you can do with your congregation. We began this type of work during the height of the pandemic. These videos helped the ministry team keep in touch with members of their community when they couldn’t gather in a worship room together. As the world has continued to open back up what we’ve seen is the value of these videos go up and not down. People want to feel connected to their place of worship all throughout the week and this helps them do it.
Full Worship Service Video Examples
In addition to quick video messages we also can produce your full worship service. The above examples are of a mixed in person shoot with remote participants, a fully remote shoot and a full in person event. We have the ability to do any of these depending on the scope and budget you have to work with. We can even live stream your event out across YouTube, Facebook Live or any other video platform you choose. The ability to have your service available on demand to anyone who wants to see it can bring people who you’d never expect through your doors.
Live and Remote Music Video Examples
At Pennylane we understand that music is a powerful part of the religious and spiritual experience. We can deliver high quality and amazing sounding live audio and professionally mixed prerecorded tracks. Have an upcoming service that requires complicated live mixing? We can help. Do you have a group of parishioners who would like to record themselves singing but need professional assistance editing the visuals and audio? We do that too. Our goal is to bring your messages to life through these visual productions.
Social Video Campaigns
For the last few years we have shot, produced and handled the live A/V for the Unitarian Universalist Congregation at Shelter Rock‘s (UUCSR) monthly Soulful Sundown service. After every service, we craft these short social media friendly videos to showcase the powerful messages being shared by Reverend Jennifer L. Brower and the amazing music being performed by The Cosmic Orchestra. The videos are a mix of spoken word and song that capture the essence of the night for those who did not attend. They are used as recruitment tools for new members, a way to spread UUCSR’s spiritual message and keep the event fresh in the minds of the congregation.