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Video Production • Digital Marketing • Social Media • Business

PPC (Pay-Per-Click): The Beginner’s Guide

PPC (Pay-Per-Click): The Beginner’s Guide

PPC stands for Pay-Per-Click and it means exactly what it says. You are paying for an advertisement every time someone clicks on it.

Now this may seem a little scary if you’re paying for the ad. Don’t worry you have control over how relevant you make your ad and who you put it in front of. This allows you to not overspend but instead, optimize your ad for the best ROI.

Have you ever seen those top search results with the little “Ad” icon to the left of it? That’s PPC.

Email Marketing Strategies That Work!

Email Marketing Strategies That Work!

What's Covered: What Is Email Marketing? Email Audience Email Sender Name Email Subject Line Email Body Call To Action Email Signature Subscribers Who Don't Engage To Send or Not Send Key Email Analytics A/B Testing Emails What Is Email Marketing? Email Marketing is...

Corporate Video Interview Tips

Corporate Video Interview Tips

Corporate video interviews are one of the best ways to tell believable and genuine stories about your brand. We share 10 powerful corporate video interview tips to make your next online marketing video stand out. There are many elements that help make a great video interview. Each element by itself is important, but when you combine them the story explodes.

Think Big: Video Marketing Campaign

Think Big: Video Marketing Campaign

All too often we encounter businesses and non-profits that make the same mistake time and time again. They hire a video production company to produce a single marketing video promoting their product, service or brand for the entire year. This may be better than no...

Social Responsibility is Building Companies

Social Responsibility is Building Companies

Social Responsibility is Building Companies Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It's their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and the public....

Watching Porn Will Change the Way You Do Business

Watching Porn Will Change the Way You Do Business

Porn has been one of the greatest trend forecasters in regards to how companies do business. Now they've set their sites on the next big thing...virtual reality (VR). Some critics may try to persuade you that it's just another fad. Others may think it's just for...

Creating an engaging recruitment video

Creating an engaging recruitment video

Creating an engaging recruitment video We recently had the opportunity to produce an employee recruitment video for Abacus Group. They had originally approached us with a scripted concept that would introduce two of their current employees. After our initial...

Stand Out From The Crowd – The Yellow Apple Story

Stand Out From The Crowd – The Yellow Apple Story

The Yellow Apple is a story that we came up with to describe our ultimate goal with our clients and partners. It goes like this.. "There is a basket with red apples, but somewhere in the middle there is one yellow apple." Q: Where does your eye go at first glance? A:...

Building Homes | A Habitat for Humanity Story

Building Homes | A Habitat for Humanity Story

BUILDING HOMES • HABITAT FOR HUMANITY   https://vimeo.com/87513486 Non Profit Video Production Details When we first met with Habitat for Humanity, we wanted to create a film that would touch people's emotions and also explain what HFH is all about. What better way...

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