legal video production
Video Production for Law Firms, Attorneys and Legal Organizations
Video is one of the most powerful ways to grow your law firm. When done right, video marketing can help you stand out from the crowd by clearly communicating key messages.
How can video help my law firm grow?
Sharing expertise and knowledge
Video can be used to showcase the firm’s expertise and knowledge on legal topics. By creating educational or informational videos, law firms can position themselves as thought leaders in their areas of practice and attract potential clients who are seeking legal advice or representation. Video can also be used to provide valuable education to potential clients, helping them to understand complex legal concepts, so they can make informed decisions. We all know an educated client is our best client. This is your chance to educate to the next level.
Better Google rankings
Video can be used to improve the firm’s online presence and search engine optimization (SEO). By creating and sharing videos on social media platforms and on the firm’s website, law firms can increase their visibility and improve their ranking in search engine results.
Humanize your firm
Video can be used to humanize the firm and its attorneys. By creating videos that showcase the personalities and values of the firm and its attorneys, law firms can build trust and credibility with potential clients and establish a stronger connection with them.
Better storytelling
Video allows law firms to tell their stories in a more compelling and visual way, which can help to build a stronger connection with potential clients and differentiate the firm from its competitors. For example, we can tell your client’s case story and share the outcome. Diving deeper, we can understand the pain your client went through before finding your firm, and how their life changed for the better, once they decided to work with you. Here is an example we did for Essner and Kobin.
Improve communication
Video can be used to improve client communication and engagement. By using video for client meetings and consultations, law firms can improve the efficiency and effectiveness of their communication with clients, as well as make it more convenient for clients to access legal services.
Better social media marketing
Social media is a great platform for sharing short snippets of video consistently. These videos are intended to be produced in quantity without breaking the bank. Be sure to ask us about an annual video marketing plan that can help drive massive business, playing the long-game. Videos have the potential to be shared more widely on social media than other types of content, which can help to increase the firm’s visibility and reach. We are big believers in planting seeds online. By sharing simple and affordable video snippets consistently on social media, you are sure to grow relationships and leads, much like we plant seeds to watch our garden grow.
Increase engagement
Video is a highly engaging medium and can be more effective at grabbing the attention of users than text or static images. By using video on YouTube, webpages, email, and social media, law firms can increase the chances of their content being seen and shared by potential clients.
Increase conversions
By using video to showcase the firm’s expertise and values, law firms can build trust and credibility with potential clients and increase the chances of converting them into paying clients.
More engaging FAQs on your website
Have you ever thought of Video FAQs? I bet your competitions hasn’t either, but we know your website visitors would much rather listen to a subject-matter expert from your firm explain frequently asked questions on video rather than reading text on a computer screen. This is your chance to build trust with your audience and articulate the answer in a way text cannot.
We created these FAQs for the The Law Office of Carl Maltese. We filmed these on the same day we filmed interviews for the About Us video we created for their firm. By planning the shoot in this fashion, we were able to produce content for a whole campaign of videos. These videos were able to be shared across all social media platforms and used on their website. This allowed the firm to transform one video shoot into a well-rounded video marketing campaign for a minimal increase in budget.
Differentiate your practice
Video can be used to differentiate your law firm from your competitors, showcasing your unique value proposition, personality, or approach to your legal services.
Explain your services better
We can help you create short videos to explain each area of practice that you provide to your clients. Imagine these short videos living on each webpage of that specific area of practice. Then you can add these videos to your YouTube channel (which is great for SEO as well), and share on social media several times a year for each video. If someone contacts you, you can summarize your email after the call and add the video in your communication.
Eye-opening statistics about using video
Video content is shared 1200% more times than both links and text combined. (HubSpot)
Legal firms that use video have a 53% higher chance of appearing on the first page of Google search results. (Animoto)
Attorneys who use video in their marketing efforts are twice as likely to acquire new clients. (LawLytics)
Legal firms that use video have a 53% higher chance of appearing on the first page of Google search results. (Animoto)