Social Media Content Marketing

Unused video interview footage make great social media content

Social Media Content Marketing is a way to gain views or followers through social media sites. The types of content marketing used to achieve this goal can vary from promotional videos and infographics to informational blog posts and tutorial videos. We can create social media video campaigns for your based on extra footage that was not used in primary videos. These are sound byte examples from full interviews that didn’t necessarily make the “cut” in the main video(s).

Many video interviews range 30-60 minutes long and there is usually a lot of usable footage left over for these social media video vignettes. Here is another example:

The Power of Social Media

43% of digital marketers say social media is one of their most effective tactics

Social Media Networks

Facebook  (1.55 Billion Users)
YouTube  (1 Billion Users)
Instagram (400 Million Users)
Twitter  (320 Million Users)
Linkedin  (100 Million Users)

Social Media Content

Why use Social Media Marketing?

The great thing about social media content is that it can leverage already existing footage or graphics in a new way. If you are using Pennylane Marketing we can take unused bits from the other videos we’ve done together and use them as a powerful tool on social media. We can also help you shape your Tweets, Facebook updates, Instagram posts or any other social share you want to use. our philosophy is that anything you can bring to your channels that informs and helps your customers should be used. Remember with social media marketing you aren’t just in the business of selling goods and services you are in the business of information.

4 Types of Characters that Inspire Great Storytelling

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Person whose gone through a life-changing event

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Person dealing with a life problem

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Person with a strong desire

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Person who has changed because of an event

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12 Video Strategies You Need To Know

This guide will help you create the perfect marketing video. Whether you produce videos in-house or hire professionals, these 12 techniques will help every business grow.

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