How to Manage a Facebook Business Page

How to Manage a Facebook Business Page

Facebook is the #1 platform that connects you to your audience. It’s an invaluable resource for distributing content, interacting with customers and receiving feedback.

Through Facebook you can deepen the relationship with your audience, discover what content customers are engaging with the most and develop conversations with your audience.

In this post we’re going to look at two specific areas of Facebook for business: management and analysis.

How To Manage Your Facebook Business Page

Managing your Facebook page can require a big investment of time, depending on the level of engagement you want to have with your audience and the type of industry you are in.

If you manage an active business-to-consumer Facebook page then you will generally want to interact with your audience on Facebook more than a company that is exclusively business-to-business.

For large brands with thousands of fans, there will likely be a higher amount of time investment needed in managing the content of the page and any messages from the community.

Content Management

Good content is king.
 
Managing your content is key to a successful Facebook page. This includes text posts, gifs, images and videos. Without good content, people will ignore your Facebook page.
 
The key to good content management is scheduling. When you plan your posts in advance, it reduces the stress of thinking of new ideas for content. It also keeps constant interaction with your audience.
 
I also believe that consistency on Facebook is imperative. Scheduling posts into a clear content calendar at the start of every week or month can build routine. Structure is key to gaining momentum on Facebook.
 
Scheduling posts that include special events can be a great way to start. With a simple Google search, you can see what upcoming national holidays or special occasions might be soon.
 
You can incorporate anniversaries, openings or new product launches in your content calendar. Once you decide when to schedule your posts, you can develop the content around this and publish.

Tips For Making Great Facebook Business Page Content

  • 85% of Facebook videos are watched without sound. Add captions to your video to increase viewership.
  • After 3 Seconds A view is counted on Facebook. Be compelling from the get-go.
  • Live videosare viewed three times as long as pre-recorded digital videos. People love to watch things live, as they are more authentic.
  • Be authentic and keep videos light and easy to follow, to allow room for sparking conversation among viewers in the comments section.

How To Analyze Facebook Insights

Facebook analysis can be conducted through Facebook Analytics, Facebook’s very own analytics suite. It analyzes how people interact with your page and serves this information in a visual way.

The data is valuable to due to the depth of information that Facebook users record about themselves on their personal profiles. The default overview of the Facebook Analytics dashboard shows key metrics as being:

  • Unique users (the number of unique users who are using your Facebook page)
  • New users (the number of new users who have recently started interacting with your Facebook page)
  • Active conversations
  • New conversations

User data can be dissected into age, gender and location (country, city) information based on a user’s profile. Device information is also captured, including operating system and device model.

In my opinion the demographic data may be more accurate than Google Analytics data, due to the fact that users enter their date of birth when signing up for Facebook.

Facebook Stats To Watch

  • Reach: How many people saw your post
  • Clicks: How many of those people actually clicked on your post when it showed up in their feed.
  • Reactions, Comments, Shares: How many people interacted with your post on a deeper level. The more interaction you get the more likely you are to appear in their friends feeds.
  • Average Watch Time: How long are people watching your video? When do they stop watching? How many make it to the end?

Wrap Up

To get the most out of what Facebook has to offer, it is important to be consistent. This means that a consistent commitment to delivering content, managing interactions with fans and analyzing the data Facebook collects are all key.

It’s important to consider the level of investment (time and money) you’re willing to commit to this platform based on your size and industry. Facebook is a fantastic opportunity to develop deeper relationships with your audience.

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Introduction to Dealertrack uniFI™

Introduction to Dealertrack uniFI™

Introduction to Dealertrack uniFI™

Revolutionary Automotive F&I Platform

Client: Cox Automotive
Industry: Automotive Finance and Retial
Location: New Hyde Park, New York

Video Type: Ad, Landing Page Video

We were hired to produce a landing page video to serve as an announcment for Dealertrack UniFI. A new software suite from Cox Automotive and Dealertrack.

Case Study

OBJECTIVES

  • Produce a landing page video that would also serve as a launch video.
  • Create motion graphics that capture the spirit of innovation and fluidity
  • Highlight the differences between Dealertrack’s product and the competition

SERVICES USED

  • Script writing
  • Actor casting
  • Voice over casting
  • Filming multiple locations
  • Music supervision and licensing
  • Video editing
  • Motion graphics

WHAT WE DID

Dealertrack tasked us with helping to the launch UniFI. An all-new, all-in-one F&I platform designed to significantly reduce customer wait times through streamlined dealer workflows – and ultimately enhance profits.

When we began work the product had not come to market so we needed to do extensive research into what it was and how it would help its intended customers.

A big part of our process is diving deep into the work of our clients so that we become as familiar, if not more familiar, with the products as they are. This helps us create videos that refelct a deep understanding in our client’s mission.

 

RESULTS

The video was released on the main landing page of the product and is being used as the primary introduction to the product. We also have been asked to do a series of videos diving more in-depth about the different aspects of the software.

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Stock Images: Why Everyone Should Be Using Them

Stock Images: Why Everyone Should Be Using Them

What are Stock Images?

Stock images are a powerful resource available to marketers. Through stock photo marketplaces you can purchase off the shelf imagery for any occasion or campaign.

These marketplaces offer a range of prices and image styles and no one site is going to fit every project. But they are useful tools in taking a project to the next level.

Benefits of Using Stock Images

Cheaper

Creating your own imagery is often unrealistic for many companies and therefore it’s better to buy or use ready to go pre-shot photos rather than commissioning your own.

For a lot of marketing materials, custom images are not always necessary. It’s often okay to use stock images available online that meet your requirements.

These can be a lot easier to manage than paying for custom images that require graphic designers or photographers.

High Quality and Professional

Stock images are often captured by some of the world’s best photographers.

By using stock image marketplaces you can enjoy the benefits of high quality photography for pretty much any occasion. The standard of stock imagery is high and you’ll be able to find something for your needs with relative ease.

Large, Easily Accessible Collections

The internet is swimming in both free and paid stock photo marketplaces. There is no shortage of photography and imagery.

This level of competition between marketplaces drives the quality higher, and the price lower. It’s never been easier to take your pick of high quality photography.

Even a simple Google search returns large amounts of stock images for your search query. Today let’s look at four different stock image marketplaces to compare and contrast the differences between them.

Top 5 Stock Image Libraries

1. Pixabay


Pixabay. is a high quality stock image library populated with 100% free images by photographers all across the world. The website offers high quality images that are free to use commercially or personally without any attribution required.

It is by far my most used image library and has given me images for my homepage, my blogs and countless social posts.  It’s a fantastic resource for anyone who needs hgihquality images on demand.

2. Unsplash

Unsplash shares a lot in common with Pixabay (high quality, free images, with no credit required), but offers access to a different library to help fill your needs. It is a high quality stock image library populated with 100% free images by photographers all across the world. I love Pixabay, but Unsplash is quickly moving up the ranks of libraries I search first. Speaking from personal experience they have a huge amount of beautiful photography.

 

3. Shutterstock

Shutterstock is one of the largest stock image libraries in the world. This image library can be used on an ad hoc basis or with a membership plan.

You’ll have to pay for your images here, but its a etter bet if you are looking for something very specific.

I recommend paying for the plan you’re likely to get the most benefit out of. For example, if you require 25 images on a monthly basis then there’s a plan for this option.

Similarly there’s a smaller plan for mini users, who need only 5 images per month. If you only need one or two stock images then buying them on a need-to-have basis is probably the best strategy.

4. Getty Images

DETROIT, MI – SEPTEMBER 10: Sam Darnold #14 of the New York Jets throws looks to throw a pass in the third quarter against the Detroit Lions at Ford Field on September 10, 2018 in Detroit, Michigan. (Photo by Rey Del Rio/Getty Images)

Getty Images has a wide selection of stock images from both the present and the past. You can get access to leading content partners such as the TV show Lonely Planet, and also historical archival images and videos.

Getty is by far the most expensive library on this list, but they are also the only site that gives access to a wide range of editorial photos. You can get publicity shots from feature films, current sporting events or even news stories of the day.

Getty Images claims to have the world’s largest visual archive. It’s also possible to get exclusive access to iconic images and videos, as well as broad commercial reach.

5. Adobe Stock

Adobe image editing software is regularly used across industries on a daily basis.  Adobe also offers a high-quality stock image library that works seamlessly with the existing Adobe software packages.

The Adobe Stock image library gifts users 10 free stock images with a 30 day free trial. This in itself is a fantastic offer as it allows users free access that they can cancel anytime within the month.

For a simple, risk free stock image marketplace that works with gold standard image editing software, I would highly recommend Adobe Stock. If you’re a stock image user who uses stock frequently then this is a fantastic resource for Adobe users.

Wrap Up

In this post we looked at some of the best stock image marketplaces available on the market. We looked at how we can have access to thousands of high quality stock images for free (through Unsplash or Pixabay) and also to millions of premium stock images through paid stock image library options (such as Adobe Stock or Shutterstock).

There will be a lower level of choice in free marketplaces as opposed to paid marketplaces, however I always recommend checking out free image libraries as a first option. For any stock you purchase, it is paramount to pick the platform that offers the best distribution and reproduction permissions.

For anyone who is a content creator, stock image libraries are extremely valuable for off the shelf, ready to use solutions. There are millions of stock images to choose from on the internet, and the marketplaces in this blog post have highlighted a few of the best.

As the pace at which fresh photo and video content becomes more demanding, it’s important to browse and take note of the best resources for stock.  Do you have any favorite stock image marketplaces? Please feel free to get in touch, we’d love to hear what options you like the most.

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5 Great Tools For Managing Social Media

5 Great Tools For Managing Social Media

What’s Covered In This Article

Social media is a normal part of our everyday lives. Through social we can interact with our fans, manage content, launch products, and build an audience. We can also build a brand, create an event, stream live content, interact with influencers and whatever else is needed.

However, managing social media can be a full-time job. If you manage multiple platforms you are required to constantly manage and make content that excites and delights your fans. Without a commitment to social, you’re likely to slip behind other more active pages. Here are a few strategies and 5 great tools to help you manage your social media.

Social media management can command a huge amount of time depending on your audience size. For many small businesses or brand pages I wouldn’t recommend using a big or expensive social media tool for managing your posts or audience.

Often, it’s enough to spend an hour or two per day on social management. A basic toolkit which allows you to schedule posts and see an overview of your audience is often all that you need.

It’s also possible to check social for any mentions of your brand across popular platforms such as Twitter and Facebook. You can gauge and create more organic interaction with anyone who mentions your brand.

This allows you to engage in an interactive dialogue with your audience. Which assists in building brand love and good relationships.

Five Great Tools For Managing Social Media

1. Hootsuite

  • Free Plan: 1 user, 3 social profiles and 20 scheduled messages at a time
  • $29 – $599/month play that offers a variety of connecting profiles, unlimited scheduled messages, and multiple users

Hootsuite has long been the gold standard for social media management. It has a huge breadth of approved social profiles. It also allows you to get very granular on how you monitor and interact with those various profiles.  Its sheer volume of options and connections make it an easy pick for a social management tool.

2. Buffer

  • Free: 3 social profiles, 10 scheduled posts per account, image creator and video/gif uploader
  • $15/month: All free tier items plus, 8 social profiles, 100 scheduled posts per account, RSS feed, a social media calendar, and social analytics

I use Buffer for my personal social media management and I love the interface on both the website and their mobile app. I’m also a big fan of their “suggested times”  posting method. This allows you to take the data about which times your posts do the best and turn them into slots on your schedule for posting.

This means when I’m writing out tweets or posts I can simply hit schedule and it will move it to the next predetermined time to be released. I’ve found it takes a lot of the guesswork and anxiety out of deciding when to post your stuff and that in turn saves m a bunch of time.

3. CoSchedule

  • Plans starting at $20/month

One of the things we most struggle with is organizing our content ideas into an easy to read and actionable calendar. Spreadsheets are the old standby, but I think that adds another layer of work I’d rather avoid.

CoSchedule’s main draw is its great scheduling and calendar system. Not only can you schedule social posts, but you can also tie in WordPress or other blogging systems. This allows you to post your site content and social content in the same place.

4. Zoho Social

  • Plans starting at $10/month standard – $50/month professional

For those who use Zoho CRM ( as we do), the social application has been a very pleasant surprise. It provides analytics, customizable feeds, and post-suggestion times that are very similar to Hootsuite’s.

What we love about it is that it’s included in the cost of the overall Zoho product which saves us an additional subscription for the month. If you like the feature set though Zoho Social is also available as a standalone product.

5. Sprout Social

  • Plans starting at $99/month

Sprout stands out from the crowd for two reasons.

One is their messaging. They appear committed as a brand to helping drive social engagement in a much more organic direction.  This emphasis making your engagement more effective means it’s not just a scheduling tool it’s a knowledge base.

The other thing that sets Sprout Social apart from most social tools is that they are also a full-featured CRM. This allows you the ability to turn your social contacts into customers much more easily.

Wrap Up

In conclusion, managing social media involves creating great content that your audience love and also managing your social media. This is the balance between making and managing.

To delight and inspire your audience, great content is a must. This is content that is engaging by being funny, informative or novel. Through embodying these requirements, you can gain new fans and increase loyalty from existing fans.

Managing social can be a full-time job based on the scope or level of your page. I would say that with social, consistency is key. Consistent content and consistent engagement with your fans is always rewarded.

If you are a business and receive a message from someone looking for customer service help, then a responsive and engaging brand page will receive greater affection than a page that doesn’t respond at all. In the end good social media management is often simple but not always easy.

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