How to Manage a Facebook Business Page

How to Manage a Facebook Business Page

Facebook is the #1 platform that connects you to your audience. It’s an invaluable resource for distributing content, interacting with customers and receiving feedback.

Through Facebook you can deepen the relationship with your audience, discover what content customers are engaging with the most and develop conversations with your audience.

In this post we’re going to look at two specific areas of Facebook for business: management and analysis.

How To Manage Your Facebook Business Page

Managing your Facebook page can require a big investment of time, depending on the level of engagement you want to have with your audience and the type of industry you are in.

If you manage an active business-to-consumer Facebook page then you will generally want to interact with your audience on Facebook more than a company that is exclusively business-to-business.

For large brands with thousands of fans, there will likely be a higher amount of time investment needed in managing the content of the page and any messages from the community.

Content Management

Good content is king.
 
Managing your content is key to a successful Facebook page. This includes text posts, gifs, images and videos. Without good content, people will ignore your Facebook page.
 
The key to good content management is scheduling. When you plan your posts in advance, it reduces the stress of thinking of new ideas for content. It also keeps constant interaction with your audience.
 
I also believe that consistency on Facebook is imperative. Scheduling posts into a clear content calendar at the start of every week or month can build routine. Structure is key to gaining momentum on Facebook.
 
Scheduling posts that include special events can be a great way to start. With a simple Google search, you can see what upcoming national holidays or special occasions might be soon.
 
You can incorporate anniversaries, openings or new product launches in your content calendar. Once you decide when to schedule your posts, you can develop the content around this and publish.

Tips For Making Great Facebook Business Page Content

  • 85% of Facebook videos are watched without sound. Add captions to your video to increase viewership.
  • After 3 Seconds A view is counted on Facebook. Be compelling from the get-go.
  • Live videosare viewed three times as long as pre-recorded digital videos. People love to watch things live, as they are more authentic.
  • Be authentic and keep videos light and easy to follow, to allow room for sparking conversation among viewers in the comments section.

How To Analyze Facebook Insights

Facebook analysis can be conducted through Facebook Analytics, Facebook’s very own analytics suite. It analyzes how people interact with your page and serves this information in a visual way.

The data is valuable to due to the depth of information that Facebook users record about themselves on their personal profiles. The default overview of the Facebook Analytics dashboard shows key metrics as being:

  • Unique users (the number of unique users who are using your Facebook page)
  • New users (the number of new users who have recently started interacting with your Facebook page)
  • Active conversations
  • New conversations

User data can be dissected into age, gender and location (country, city) information based on a user’s profile. Device information is also captured, including operating system and device model.

In my opinion the demographic data may be more accurate than Google Analytics data, due to the fact that users enter their date of birth when signing up for Facebook.

Facebook Stats To Watch

  • Reach: How many people saw your post
  • Clicks: How many of those people actually clicked on your post when it showed up in their feed.
  • Reactions, Comments, Shares: How many people interacted with your post on a deeper level. The more interaction you get the more likely you are to appear in their friends feeds.
  • Average Watch Time: How long are people watching your video? When do they stop watching? How many make it to the end?

Wrap Up

To get the most out of what Facebook has to offer, it is important to be consistent. This means that a consistent commitment to delivering content, managing interactions with fans and analyzing the data Facebook collects are all key.

It’s important to consider the level of investment (time and money) you’re willing to commit to this platform based on your size and industry. Facebook is a fantastic opportunity to develop deeper relationships with your audience.

Let Us Know How We Can Help

Or Visit our Pricing Page

10 + 3 =

Stock Images: Why Everyone Should Be Using Them

Stock Images: Why Everyone Should Be Using Them

What are Stock Images?

Stock images are a powerful resource available to marketers. Through stock photo marketplaces you can purchase off the shelf imagery for any occasion or campaign.

These marketplaces offer a range of prices and image styles and no one site is going to fit every project. But they are useful tools in taking a project to the next level.

Benefits of Using Stock Images

Cheaper

Creating your own imagery is often unrealistic for many companies and therefore it’s better to buy or use ready to go pre-shot photos rather than commissioning your own.

For a lot of marketing materials, custom images are not always necessary. It’s often okay to use stock images available online that meet your requirements.

These can be a lot easier to manage than paying for custom images that require graphic designers or photographers.

High Quality and Professional

Stock images are often captured by some of the world’s best photographers.

By using stock image marketplaces you can enjoy the benefits of high quality photography for pretty much any occasion. The standard of stock imagery is high and you’ll be able to find something for your needs with relative ease.

Large, Easily Accessible Collections

The internet is swimming in both free and paid stock photo marketplaces. There is no shortage of photography and imagery.

This level of competition between marketplaces drives the quality higher, and the price lower. It’s never been easier to take your pick of high quality photography.

Even a simple Google search returns large amounts of stock images for your search query. Today let’s look at four different stock image marketplaces to compare and contrast the differences between them.

Top 5 Stock Image Libraries

1. Pixabay


Pixabay. is a high quality stock image library populated with 100% free images by photographers all across the world. The website offers high quality images that are free to use commercially or personally without any attribution required.

It is by far my most used image library and has given me images for my homepage, my blogs and countless social posts.  It’s a fantastic resource for anyone who needs hgihquality images on demand.

2. Unsplash

Unsplash shares a lot in common with Pixabay (high quality, free images, with no credit required), but offers access to a different library to help fill your needs. It is a high quality stock image library populated with 100% free images by photographers all across the world. I love Pixabay, but Unsplash is quickly moving up the ranks of libraries I search first. Speaking from personal experience they have a huge amount of beautiful photography.

 

3. Shutterstock

Shutterstock is one of the largest stock image libraries in the world. This image library can be used on an ad hoc basis or with a membership plan.

You’ll have to pay for your images here, but its a etter bet if you are looking for something very specific.

I recommend paying for the plan you’re likely to get the most benefit out of. For example, if you require 25 images on a monthly basis then there’s a plan for this option.

Similarly there’s a smaller plan for mini users, who need only 5 images per month. If you only need one or two stock images then buying them on a need-to-have basis is probably the best strategy.

4. Getty Images

DETROIT, MI – SEPTEMBER 10: Sam Darnold #14 of the New York Jets throws looks to throw a pass in the third quarter against the Detroit Lions at Ford Field on September 10, 2018 in Detroit, Michigan. (Photo by Rey Del Rio/Getty Images)

Getty Images has a wide selection of stock images from both the present and the past. You can get access to leading content partners such as the TV show Lonely Planet, and also historical archival images and videos.

Getty is by far the most expensive library on this list, but they are also the only site that gives access to a wide range of editorial photos. You can get publicity shots from feature films, current sporting events or even news stories of the day.

Getty Images claims to have the world’s largest visual archive. It’s also possible to get exclusive access to iconic images and videos, as well as broad commercial reach.

5. Adobe Stock

Adobe image editing software is regularly used across industries on a daily basis.  Adobe also offers a high-quality stock image library that works seamlessly with the existing Adobe software packages.

The Adobe Stock image library gifts users 10 free stock images with a 30 day free trial. This in itself is a fantastic offer as it allows users free access that they can cancel anytime within the month.

For a simple, risk free stock image marketplace that works with gold standard image editing software, I would highly recommend Adobe Stock. If you’re a stock image user who uses stock frequently then this is a fantastic resource for Adobe users.

Wrap Up

In this post we looked at some of the best stock image marketplaces available on the market. We looked at how we can have access to thousands of high quality stock images for free (through Unsplash or Pixabay) and also to millions of premium stock images through paid stock image library options (such as Adobe Stock or Shutterstock).

There will be a lower level of choice in free marketplaces as opposed to paid marketplaces, however I always recommend checking out free image libraries as a first option. For any stock you purchase, it is paramount to pick the platform that offers the best distribution and reproduction permissions.

For anyone who is a content creator, stock image libraries are extremely valuable for off the shelf, ready to use solutions. There are millions of stock images to choose from on the internet, and the marketplaces in this blog post have highlighted a few of the best.

As the pace at which fresh photo and video content becomes more demanding, it’s important to browse and take note of the best resources for stock.  Do you have any favorite stock image marketplaces? Please feel free to get in touch, we’d love to hear what options you like the most.

Let Us Know How We Can Help

Or Visit our Pricing Page

5 + 12 =

5 Great Tools For Managing Social Media

5 Great Tools For Managing Social Media

What’s Covered In This Article

Social media is a normal part of our everyday lives. Through social we can interact with our fans, manage content, launch products, and build an audience. We can also build a brand, create an event, stream live content, interact with influencers and whatever else is needed.

However, managing social media can be a full-time job. If you manage multiple platforms you are required to constantly manage and make content that excites and delights your fans. Without a commitment to social, you’re likely to slip behind other more active pages. Here are a few strategies and 5 great tools to help you manage your social media.

Social media management can command a huge amount of time depending on your audience size. For many small businesses or brand pages I wouldn’t recommend using a big or expensive social media tool for managing your posts or audience.

Often, it’s enough to spend an hour or two per day on social management. A basic toolkit which allows you to schedule posts and see an overview of your audience is often all that you need.

It’s also possible to check social for any mentions of your brand across popular platforms such as Twitter and Facebook. You can gauge and create more organic interaction with anyone who mentions your brand.

This allows you to engage in an interactive dialogue with your audience. Which assists in building brand love and good relationships.

Five Great Tools For Managing Social Media

1. Hootsuite

  • Free Plan: 1 user, 3 social profiles and 20 scheduled messages at a time
  • $29 – $599/month play that offers a variety of connecting profiles, unlimited scheduled messages, and multiple users

Hootsuite has long been the gold standard for social media management. It has a huge breadth of approved social profiles. It also allows you to get very granular on how you monitor and interact with those various profiles.  Its sheer volume of options and connections make it an easy pick for a social management tool.

2. Buffer

  • Free: 3 social profiles, 10 scheduled posts per account, image creator and video/gif uploader
  • $15/month: All free tier items plus, 8 social profiles, 100 scheduled posts per account, RSS feed, a social media calendar, and social analytics

I use Buffer for my personal social media management and I love the interface on both the website and their mobile app. I’m also a big fan of their “suggested times”  posting method. This allows you to take the data about which times your posts do the best and turn them into slots on your schedule for posting.

This means when I’m writing out tweets or posts I can simply hit schedule and it will move it to the next predetermined time to be released. I’ve found it takes a lot of the guesswork and anxiety out of deciding when to post your stuff and that in turn saves m a bunch of time.

3. CoSchedule

  • Plans starting at $20/month

One of the things we most struggle with is organizing our content ideas into an easy to read and actionable calendar. Spreadsheets are the old standby, but I think that adds another layer of work I’d rather avoid.

CoSchedule’s main draw is its great scheduling and calendar system. Not only can you schedule social posts, but you can also tie in WordPress or other blogging systems. This allows you to post your site content and social content in the same place.

4. Zoho Social

  • Plans starting at $10/month standard – $50/month professional

For those who use Zoho CRM ( as we do), the social application has been a very pleasant surprise. It provides analytics, customizable feeds, and post-suggestion times that are very similar to Hootsuite’s.

What we love about it is that it’s included in the cost of the overall Zoho product which saves us an additional subscription for the month. If you like the feature set though Zoho Social is also available as a standalone product.

5. Sprout Social

  • Plans starting at $99/month

Sprout stands out from the crowd for two reasons.

One is their messaging. They appear committed as a brand to helping drive social engagement in a much more organic direction.  This emphasis making your engagement more effective means it’s not just a scheduling tool it’s a knowledge base.

The other thing that sets Sprout Social apart from most social tools is that they are also a full-featured CRM. This allows you the ability to turn your social contacts into customers much more easily.

Wrap Up

In conclusion, managing social media involves creating great content that your audience love and also managing your social media. This is the balance between making and managing.

To delight and inspire your audience, great content is a must. This is content that is engaging by being funny, informative or novel. Through embodying these requirements, you can gain new fans and increase loyalty from existing fans.

Managing social can be a full-time job based on the scope or level of your page. I would say that with social, consistency is key. Consistent content and consistent engagement with your fans is always rewarded.

If you are a business and receive a message from someone looking for customer service help, then a responsive and engaging brand page will receive greater affection than a page that doesn’t respond at all. In the end good social media management is often simple but not always easy.

Let Us Know How We Can Help

Or Visit our Pricing Page

13 + 6 =

How Graphic Design DIY Tools Will Make Your Life Easier

How Graphic Design DIY Tools Will Make Your Life Easier

What is a DIY Graphic Design Tool?

A do it yourself (DIY) graphic design tool is an online tool that allows a person with limited design resources to create professional level graphics on demand.  These tools often provide templates, stock photos, and other elements to help you create beautiful imagery for little to no cost.

Top 3 Reasons to Use a DIY Graphic Design Tool

Cost Savings

Marketing budgets are often consumed by design fees for regular content. You can save a lot of money by mastering DIY programs that generate high-quality content easily and regularly.

Graphic designers who can deliver stunning visuals for your online platforms are often very expensive. They also take time, money and management investment.

You also save money by not having to manage designers and ensure timelines are met. This helps you avoid creative differences or divergences in creative vision. Which result in huge amounts of lost time and investment.

Faster Content Turnaround

If you’ve managed an online presence, you know how hard it is to create great content on a consistent basis. The struggle is not only brainstorming new content but also turning ideas into reality.

For anyone who needs content on a regular basis, using DIY graphic design tools allows content to be generated and distributed much faster than traditional graphic designer generated content.

Working with a graphic designer can require a brief, then they send an initial graphic followed by several rounds of revisions.  If you want to be fast and reactive to news or certain topical events, having the skills to create content around these things fast is key.

For simple, regular content as well as special ad hoc pieces, DIY graphic design tools offer the best solution for success.

Develop a Deeper Skill Set

Design skills are always in demand. Learning DIY graphic design tools can gives you firsthand experience creating content. This can lead to the development of a set of design skills.  This might spark an interest in mastering deeper levels of graphic design, which can enhance your ability as a marketer even further.

3 DIY Tools That We Love

1. Canva

  • Free with $12.95/month premium plan for more indepth features

Canva is my favorite of the tools I’ve tried. It has a diverse set of templates that lets you create nearly anything you can think of and all of its basic features are completely free.  Paired with a free image library like Pixabay offers its a very powerful weapon in your arsenal.

Canva offers templates for menus, flyers, brochures, Facebook posts, blog posts and multiple other pre-prepared templates. This makes it very easy to develop content for whatever platform you require.

Once you decide what medium you need your image for, it’s simply a matter of choosing what the look and feel of the image will be. This is made easy through the huge image library and readily available icons, pictures and stock imagery that Canva have.

Canva also offers high-quality photo filters if you need to edit or beautify images you captured. If you need to design something frequently then Canva might be the best option for you, as you can pay for specific images and icons on a piece by piece basis.

2. Stencil

  • Free – $12/month

Stencil is an easy to use graphic design tool that is focused on speed and simplicity. Stencil offer a blank canvas that can be designed with a wide range of graphics, photos, templates and icons that they have in their library.

Stencil have huge amounts of ready to use imagery. Designing a perfect graphic is simply a matter of choosing what you want based on their wide range of options.

Stencil’s free plan is much more limited than Canva’s , but their paid teirshave a lot of intriguing options.

If you need a photo, you can choose from their photo library. If you need an icon then just search the word for the icon you need. When Stencil say that are dedicated to speed and simplicity, they really deliver with their easy user interface.

Stencil also benefits by having social sharing in mind. With Stencil, they offer easy to share features across all the major social networks.

This makes it easy if you manage multiple social profiles to distribute your content.  Another interesting aspect of Stencil is that they offer all-inclusive pricing for their image assets. Without needing to pay for assets on an image-by-image basis, one simple fee allows usage of hundreds of thousands of high-quality images.

 

3. Adobe Spark

  • Free/$9.99 monthly plans/Included as part of Adobe Creative Cloud

Adobe’s entrant into the DIY graphics world is a full-featured beast. It includes similar graphic design tools and templates as the other sites on this list, but it also has the ability to create landing pages and even videos.

Adobe also has a leg up in how it handles uploading and importing images. Spark hooks into Unsplash and Pixabay’s giant free library of images. All you have to do is search for a relevant image and essentially drag and drop into your design.

It also allows you to upload your own images, import directly from Dropbox or Google and if you want to license images from Adobe Stock.

I’ve yet to put the web page builder and the video editor through their proper paces, but on the surface, they both add a lot of value to an already valuable service.

 

Wrap Up

In this post, we covered the benefits of developing skills with DIY graphic design tools. We also went over two of the most popular DIY graphic design tools: Canva and Stencil.
 
These tools can be indispensable for cost savings as well as generating great content. You can avoid expensive and time-consuming collaboration with graphic designers for simple work and be more flexible and creative with your design.
 
If you have any favorite graphic design tools that you use yourself please leave us a comment or message us to let us know!

Let Us Know How We Can Help

Or Visit our Pricing Page

14 + 12 =

Keyword Research: Why it’s Important for Your Business

Keyword Research: Why it’s Important for Your Business

What is Keyword Research?

Keyword research is the process of researching the most popular and relevant keywords related to your business in order to determine what keywords you want to incorporate into your website.

Keyword research identifies the level of interest in whatever topic or are people are searching for. The more interest that exists for something, the greater the number of people that will be searching for a certain word or phrase.

If you have Google Analytics set up in your website, I recommend you take a look at the search queries that are already providing traffic to your website. This is extremely valuable as it might indicate what keywords you are performing strongly on and what keywords need to be discarded from your website.

Why is Keyword Research Important?

Keywords are the compass that helps you navigate the world of content marketing. You need keywords to act as a guide for what types of blog posts, copy text and information you need to feature on your website.

Understanding the phrases, words and language that people are searching for is necessary to understand what keywords you should be featuring in your own website.

Through keyword research you get to know the level of interest that exists surrounding each keyword and the challenge associated with competing against other websites in the organic search results around these keywords.

Through researching keywords, you get a greater level of awareness of consumer demand and what exactly people are searching. Keyword research is a powerful indicator of consumer interest and demand in virtually any category you can think of.

By knowing what people are searching for and the level of interest around these searches, you can meet the needs of these searchers by providing content that helps meet their search requirements.

This means that through incorporating the findings of your research into your website, you have a higher chance of attracting high quality, relevant visitors who are more interested in what you have to say.

Strategies to Find Great Keywords

Best Tools for Keyword Research

Moz Keyword Explorer

The popular digital marketing website Moz has created their Keyword Explorer tool to simplify and boost how you as a business find the optimal keywords.

This Keyword Explorer tool supplies up-to-date search data based on volume, an estimate of how challenging it is to rank your keyword, an approximate CTR and a value based on ranking potential.

Moz’s tool also offers similar related keywords to research. As this tool takes away a lot of the heavy lifting associated with keyword research, and that it is free to try, it’s recommended as a good starting point.

Google’s AdWords Keyword Planner

Google’s AdWords Keyword Planner is a popular tool to begin keyword research. This tool has the dual benefit of recommending keywords as well as supplying estimates around search volumes and the estimated costs of incorporating paid advertisements for these.

Finding a keyword’s volume requires using the [Exact] Match Type and looking for Local Monthly Searches. The amount of traffic you receive from these keywords will be lower depending on how your rank as well as the click through rate.

Wordtracker

Wordtracker is a powerful keyword research tool specifically focused on highlighting long tail keywords. This tool incorporates Google, Youtube and Amazon keyword data all in one place.

The main point of differentiation that Wordtracker claim to have vs. Google’s Keyword Planner is that Google is designed for AdWords while Wordtracker is focused on SEO. Therefore, SEO competition and other metrics are only provided for paid search in Google’s platform. Wordtracker’s proprietary data set can result to up to 10,000 keywords generated per search, including related keywords to allow effective page optimization to outperform competing websites.

Wrap Up

We hope you found our post on keyword research interesting and informative. Do you have any strategies or tips that you use to find great keywords? Simply get in touch and let us know!

Let Us Know How We Can Help

Or Visit our Pricing Page

14 + 1 =