Northwell Health Physician Recruitment

Health Care Recruitment with Heart

Client: Northwell
Industry: Health Care
Location: New York
Video Type: Recruitment Video

About This Video Project:
We were hired to produce a video to show doctors the benefits of becoming part of the Northwell Health system.

OBJECTIVES

  • Create a video for a retreat to celebrate the Northwell recruitment team
  • Allow the video to serve the duel purpose of internal and external use
  • Show the benefits of joining the Northwell Health system and address the commong fears doctors have about joining a big company.

SERVICES USED

  • Filming multiple locations
  • Music supervision and licensing
  • Video editing
  • Motion graphics
 

WHAT WE DID

Northwell hired us to help create a video that would thank their recruitment team fo their hard work and be able to be used as a tool to convince doctors to become part of the health system.

We filmed interviews and b roll over 4 shooting days in 8 different locations. Each one with completely different logistical challenges.

Northwell also wanted to be very involved in the post production process so we sent them several dialogue only cuts to get the messaging exactly right.

RESULTS

The video was shown at a retreat for the team and Northwell has since comissioned two new cuts of the video. One that focuses slowly on Northwell attracting practices and one on single doctors.

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