OUR PROCESSFor Successful Video Marketing
This is where we ask you about your ideas and learn about who you are and what your do. This includes understanding your company history & culture, visions, goals, obstacles, expectations, the benefits you provide your customers, your target markets, budget, customer pain points, talking points, and call-to-actions.
We take all of this intelligence and discuss & brainstorm different possibilities internally within our creative team to meet your budget. Next we follow up to discuss ideas and concepts that may work perfectly with you.
Design & Budget
This next phase is when we circle back with you to compare notes and present creative concepts for you to consider.
We collaborate to transform your core messages and stories into video content. In addition we discuss our capabilities to help you distribute and analyze your video marketing efforts after it is produced.
Once we are aligned with the same vision, we can present accurate budgets for you to consider. After the budget has been approved, we can move forward with pre production.
Pre Production is where the logistics and creative planning begins. This may involve building timelines, performing pre-interviews, casting actors, etc. Don’t worry, we can handle everything and walk you easily through each step of the way. Everything that needs to be accomplished before the first shoot is accomplished during this phase.
Every client has a different campaign or project so this varies but this is when all of the filming takes place. We make sure everything is perfect. The lighting, the audio, the composition, the location. Many of our films involve candid interviews with characters who tell their story or perspective.
We have many techniques to get the best performance out of even the most dry characters. With that said, it doesn’t hurt to have your best spokesperson front and center to tell the story. If voice over is required, we have full scripting capabilities and an A-list of premium voice over talents available.
Marketing + Analytics
We market your content with powerful copywriting through major social media channels (Facebook, LinkedIn, Twitter, etc) and video hosting like youtube, etc.
Our team can write ads and delivery effective ads that convert through google adwords and facebook ads.
Search engine optimization is important to make sure your content gets found when people type in relevant search terms. We can help with just your landing pages relavant to our video productions, or help you with your entire website.
Email campaigns have huge potential for conversions. We can create drip campaigns related to the videos we produce to help you target your crm leads effectively.
We can provide analytics to see what’s working and what’s not. Sometimes it just takes a few tweaks or a change of thumbnail to boost your engagement for better conversion.
Consider us an extension of your video marketing department. We have a vested interested in your success because when you’re successful, so are we.