SmartTarget by Transparency Explainer Video
Business Intelligence Company
Client: Transparency
Industry: Analytics
Video Type: Marketing Video
Messaging Type: Scripted Voice-Over
About This Video Project
This marketing video is an explainer video about SmartTarget™, the first solution to combine first-party and empirical data to model consumers with both the ability and propensity to purchase a good or service at your business.
We worked with Transparency to take complicated technological concepts and translate them into easy-to-understand motion graphics. Some benefits of SmartTarget™ are to increase retention, reduce conquest acquisition cost, and for the first time, measure the effectiveness of marketing in dollars and cents, not clicks and impressions.
![landing-page-video-2](https://cdn-plvisuals.pressidium.com/wp-content/uploads/2017/03/landing-page-video-2.png)
![smartarget](https://cdn-plvisuals.pressidium.com/wp-content/uploads/2017/01/smartarget.png)
Our process began with spending the time to understand the software and then mocking up animations until we had found the perfect way of delivering the information. Motion graphics, voice-over talent casting, and scriptwriting are some of the services that Pennylane offers which were used during this production process.
![Explainer-Video-Transparency explainer video thumbnail for transparency](https://cdn-plvisuals.pressidium.com/wp-content/uploads/2017/03/explainer-video-transparnecy.jpg)
To learn more information about Transparency, please visit www.transparency.ai