COVID-19 Healthcare Heroes

We used a combination of footage we shot and footage Northwell provided to put together this story. This included licensing new footage of Governor Cuomo honoring Northwell and touring their lab. Incorporating this footage gives the video more weight than just someone talking about the accolades given to the health system. We also got amazing footage of the city of New York honoring these healthcare workers. You can feel the emotion in every frame as these brave workers receive the recognition they deserve.

We worked very closely with Northwell to pick, just the right messages and communicate exactly the tone they wanted to achieve. Every client and job is different. In some projects, we are given complete control creatively and in others, we go step by step with the client to get it just right. Neither avenue is right or wrong. It’s all about doing what’s best for the client at that particular time.