Had It All Official Music Video

Alex Shillo
Client: Alex Shillo
Industry: Musician
Location: Manchester, Connecticut

Video Type: Music Video

Pennylane produced this music video for Connecticut singer songwriter Alex Shillo. The song “Had It All” is the title track off his new album.

Case Study


  • Create a music video for local musician Alex Shillo
  • Use Alex’s history in recording studios as a theme in the video
  • Help launch Alex’s new single “Had it All”


  • Lighting
  • Cinematography
  • Video editing


The concept behind “Had It All” was to focus on Alex’s excellent musicianship. This is why we chose a purely performance based music video. The choice of a recording studio over a stage was because of Alex’s background.

Alex’s father was a musician in the band Silverado and he grew up around recording studios. This gave a more personal feeling to the video than if we had set in another location. You can find more about Alex at https://www.alexshillo.com/



Alex was thrilled with the final product and currently uses the video to help him book his upcoming shows. He also uploaded the video to his Youtube channel and with little promotion has garnered over 1,200 views on the video to date.


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