Music Industry Video Marketing

Music Videos, Band Promos, and Live Performances

The best marketing and sales tool a musical group can use is a promo or music video. Most clients prefer a video in the decision process. You can increase your bookings, increase your price, increase name recognition and help you target your key audiences.


Live Musical Performance Examples


We have an extensive background in live music videos and have helped premier New York bands book $15,000 – $40,000 gigs.

Raise Your Rates and Book More Gigs Using Pennylane


Real Customer Testimonials

Powerful Video Marketing Statistics

54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users (SEJ, 2018)
Viewers are 95% more likely to remember a call to action after watching a video, compared to 10 percent when reading it in text format (Forbes, 2017)

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12 Video Strategies You Need To Know

This guide will help you create the perfect marketing video. Whether you produce videos in-house or hire professionals, these 12 techniques will help every business grow.

You did it.