Revolutionary Automotive F&I Platform

Client: Cox Automotive | Dealertrack
Industry: Automotive, Software
Video Type: Marketing Video
Messaging Type: Interview-Based, Scripted Voice-Over

About This Video Project

Dealertrack and Cox Automotive hired us to produce a landing page video to serve as an announcement for Dealertrack uniFI. This is a new software suite from Cox Automotive and Dealertrack which is an all-in-one F&I platform. It’s designed to significantly reduce customer wait times through streamlined dealer workflows and ultimately enhance profits. When we began production, the product had not come to market yet. We needed to do extensive research into what it was and how it would help its intended customers.

A big part of our process is diving deep into the business of our clients so that we become familiar with the products or services that they offer. This helps us create videos that reflect a deep understanding of our client’s mission with the right messaging to compliment it. The video was released on the main landing page of the product website and is being used as the primary introduction to the product. We also have been asked to do a series of videos diving more in-depth into the different aspects of the software.

To learn more about Dealertrack, please visit

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