Matt Marshak - North Carolina
Official Music VideoIndustry: Music
Location: New York, New York
Video Type: Music Video
We produced a music video for jazz artist Matt Marshak for his new single “North Carolina.”
Case Study
OBJECTIVES
- Film a music video for Matt Marshak’s new song North Carolina
- Create a sharable video that would create excitement on Social Media
SERVICES USED
- Filming multiple locations
- Video editing
WHAT WE DID
Matt brings a unique, one of a kind, handcrafted style of guitar playing. A truly eclectic blend of jazz, urban groove, pop, funk, r&b, world beat, and much more. It was our job as filmmakers to capture that on film.
We also took into account the philosophy of his 2016 album “New York” which brings together a live and organic collection of ‘real music.” This album was recorded with the band live in the studio without the use of programming, drum machines or loops. The goal was to capture the human element and interaction between the players.
To highlight this feeling we shot on a beautiful historic farm that provided the rustic and authentic feeling that Matt and his band bring to their music.
RESULTS
The video was released on Facebook and in one day garnered 10K views and almost 300 shares on the social media service.
