Time Warner 150 Brand Story | Mayer Leyva
Awareness Video Production NY
Client: Time Warner
Video Type: Awareness Video
Messaging Type: Interview-Based
About This Video Project
We created a set of brand stories for Time Warner. This awareness video features Jillian Mayer and Lucas Leyva digital artists/YouTube stars featured in Time Warner’s new incubator, 150.
Before filming, we conducted a short pre-interview via phone with the duo to gather ideas for the interview and supporting b-roll.
Being part of this incubator allows them to explore creative ideas beyond traditional storytelling. We filmed Mayer and Leyva for about 4 hours. We started off with the interview to get some great sound bytes. Of course, the usual delays occurred including landscaping vehicles and garbage trucks constantly making noise and delaying the interview. After a persistent process, we finally worked around the distractions and got the golden nuggets we needed. Afterward, we followed them to a creative area where they worked on some obscure photography projects and edited their latest film. This is a short vignette of Mayer and Leyva’s story featured on Time Warner’s 150 site.
To learn more information about 150, please visit www.onefifty.com