Brand Experience Video

Marriott Springhill Suites

Client: Marriott Springhill Suites
Industry: Hospitality
Location: New York, New York
Video Type: About Us Video

About This Video Project: We created this video for Marriott Springhill Suites to produce a brand experience marketing video featuring Indie pop band Misterwives.

OBJECTIVES

  • Target the millennial traveler through music
  • Showcase the perks for staying with Springhill Suites
  • Communicate the brand’s relation to popular culture
  • Create brand video that can be easily shared on Instagram and other social media

SERVICES USED

  • Conceptual Planning
  • Video Production
  • Post Production
  • Motion Graphics
 

WHAT WE DID

Pennylane was hired to produce a Marriott brand experience video marketing film featuring Indie pop band Misterwives. They performed a VIP concert at Marriotts’s Springhill Suites in Midtown Manhattan, New York. The indie pop band gave an unplugged acoustic concert attended by nearly 100 VIP guests. The performance was part of the property’s #SuiteExtras where music is playing an influential role in the SpringHill Suites brand.

Creating a 2D virtual reality marketing video to show 360 degree VR is a challenge. The goal with marketing with 2d video in this example is to focus on feeling and reaction to communicate the VR and AR message. We believe virtual reality and augmented reality will be the future of video marketing for all brands. Innovative brands are already taking advantage of this immersive marketing platform and others are following.

To learn more information about Marriott Springhill Suites, please visit www.marriott.com

Let Us Know How We Can Help

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