Exec Online | About Us
Leadership development with lasting impact
Client: ExecOnline
Industry: Technology, Leadership Development
Video Type: Marketing Video
Messaging Type: Scripted Voice-Over
About This Video Project
We were hired by ExecOnline, a leadership development company that has a platform that trains executives to be more effective and profitable leaders. ExecOnline came to us looking for a landing page video that would inform companies of their platform. They wanted to show how easy it is to use and what the benefits of the platform are.
During pre-production, we spent a lot of our time digging into the company’s messaging and researching its target audience. This familiarity with the company and its working allowed us to craft an engaging and targeted script. Once we had approval on the copy, we recorded a temp voice-over track and did some rough storyboarding in order to better visualize what we wanted to achieve on our one day shoot. ExecOnline was very collaborative with us during the process of choosing the actors. It took a few days to nail down what we were both looking for in actors. Once we did, the process moved quickly. We were able to secure two of our top talent choices and they ended up being highly professional and very easy to work with.
When it came to securing the location, we did a thorough search of the office spaces available for film shoots. In the end, we used our client’s actual office. The space was large and we had complete control over all production aspects. It had the modern vibe we were looking for as well.
For production, our two-man crew spent one full day at the ExecOnline office. We filmed many interview setups using a combination of natural light and our usual bounce board lighting rig. In post-production, we used the footage we shot, stock footage, and motion graphics to put together the final piece. We hired a professional voice-over talent to do a final read on the script and worked with the client to supervise music selection. In this case, we used our own music library Select Music Library to score the finished product. ExecOnline used the video as the centerpiece of their site redesign.
Just a few of the over 200 global companies that work with ExecOnline