Case Study

OBJECTIVES

• Film all subscription boxes and the items inside them
• Create a motion graphics treatment that communicates the style of Jojo Siwa
• Hire a VO that captures a youthful and energetic spirit.

SERVICES USED

• Filming/product shots
• Music supervision and licensing
• Video editing
• Motion graphics
• Voice Over Casting

WHAT WE DID

We created a product video for CultureFly to promote one of their subscription boxes. This box was themed around Nickelodeon star JoJo Siwa. 

To capture the correct look and feel of Jojo’s brand we invested in creating our own mini product studio. This allowed us to capture beautiful, clean images of the products in a controlled environment.  We also went away from using a typical seamless white background for the more striking pink color we used in the finished product.

Finally, it was important to not just capture the products correctly but to capture the energy and vibe of JoJo Siwa herself. We created a motion graphics treatment that employed confetti and a fast-changing color pallet to bring this to life. 

RESULTS

CultureFly loved the video and will use it to sell their JoJo Siwa subscription boxes. We are already in talks to do more videos for their many other box types.