Law Office of Carl Maltese | About Us Video
Your local Suffolk County law firm
Client: Law Office of Carl Maltese
Video Type: Marketing Video
Messaging Type: Interview-Based
About This Video Project
We were approached to create an About Us video for the Law Office of Carl Maltese. They’re a local Long Island law firm located in Smithtown, NY specializing in car accidents and personal injury law. One of the first things they told us was that they wanted their connection to the local community to be a major message within the video. We incorporated this in two ways. One was to have them speak about the origins of the practice and how long it had been located in Smithtown. The second was to have Alex, the head of the firm, talk about the differences between bringing a lawyer in from outside the area and using a local attorney.
One of the other goals of the video was to inform viewers about Maltese’s legal expertise in car accidents and personal injury. For them, this specialized focus was a differentiator. It established them as authorities in that area of practice and allowed them to highlight that they were invested in helping individuals who need it most. We shot for one full day at the office and then used images and motion graphics to complete the videos.
A client in the office acquiring legal advice
One example of an effective video series is this set of FAQs we did for The Law Office of Carl Maltese. We filmed these on the same day we filmed interviews for the About Us video we created for them. By planning it this way, we were able to produce content not for just one video but for a campaign of videos that could be shared across social media and exist on their website. This allowed the firm to transform one video shoot into a video marketing campaign for a minimal increase in budget.
Take a look at the extra content that we created for their video marketing campaign: