Social Media Video Content
Attract More Leads with Video
Using video on social media is essential for brands, organizations, and companies looking to increase engagement, boost visibility, and connect with their audience on a deeper level.
Video content captures attention more effectively than text or images alone, making it a powerful tool for storytelling and conveying your brand message. With platforms like Instagram, TikTok, and YouTube prioritizing video content in their algorithms, incorporating video into your social media strategy can lead to higher reach and improved audience retention.
Videos for TikTok, Instagram, Youtube Shorts, Facebook Reels, Linkedin, and X
These videos have a higher shareability rate, allowing your content to spread organically and potentially go viral. Video marketing can also drive more conversions by showcasing your products or services in action, building trust with your audience, and providing a more interactive and immersive experience. Investing in high-quality video content is not just a trend but a critical strategy for brands aiming to stay competitive, grow their online presence, and build a loyal customer base.
Why use Social Media Marketing?
The great thing about social media content is that it can leverage already existing footage or graphics in a new way.
If you are using Pennylane Productions already, we can take unused bits from the other videos we’ve done together and use them as a powerful tool on social media. If you aren’t using our services yet, this is something to keep in mind as we work together on your first video with us.
We can also help you shape your TikToks, Tweets, Facebook updates, Instagram posts or any other social share you want to use. Our philosophy is that anything you can bring to your channels that informs and helps your customers should be used.
Remember that with social media marketing, you aren’t just in the business of selling goods and services, you’re in the business of providing information to your audience.
Chris Marshak Social Media Campaign Case Study
We were hired by musician Chris Marshak to help expand his presence on social media, aiming to showcase his expertise as a drummer and share his unique philosophy as a musician. The ultimate goal was to increase his bookings for gigs and recording sessions.
Our campaign was a success, with our edited videos consistently achieving 2x to 4x the views of other videos on his channel that we didn’t produce. Some of our videos even performed up to 200x better than other content he posted or that was created by others.
Throughout the project, we maintained open communication, welcomed suggestions, and acted as a true creative partner to Chris. Each video we produced featured music, engaging captions, and incorporated stock footage or other imagery when needed. To date, we have produced over 40 videos for him, with more planned in the future.
If you’re looking to elevate your social media presence and achieve similar results, let’s connect and discuss how we can help you stand out.
Social Media Campaign Examples
At Pennylane we are experts at taking long form content, like interviews, events, and podcast episodes, and turning them into easily digestible social media campaigns. Above are just a few examples of how we can enhance the value of your investment in video by creating not just one video, but many.
800-856-9084
We serve Long Island, NYC, Manhattan, Brooklyn, The Bronx, Staten Island, Suffolk County, Nassau County, The Hamptons, Westchester County, and beyond.
800-856-9084
We serve Long Island, NYC, Manhattan, Brooklyn, The Bronx, Staten Island, Suffolk County, Nassau County, The Hamptons, Westchester County, and beyond.