Team In Training Video | Leukemia & Lymphoma Society

Non Profit Video Highlighting the History of Team In Training

Client: Leukemia & Lymphoma Society
Industry: Non profit
Video Type: Interview Style
Messaging Type: Fundraising

About This Video Project

Our longtime client Leukemia & Lymphoma Society (LLS) hired us to create a video promoting their Team In Training program along with educating the public on how it came to be featuring interviews with the family that was involved. This brand awareness video would be shown at future galas as well as on social media. In this unscripted video we conducted interviews with a survivor of blood cancer along with her sister and they explained how and why their father founded LLS’s Team in Training program. For visuals over the talking head we used photos that were provided by the family and the client.

Transcription

The earliest thing I recall in my life was my dad informing me that my sister had cancer. I was five, and our lives as we knew it just completely turned on a dime. I had stage four leukemia. I couldn’t go to school. I spent a lot of time away from my family, and that was challenging. When I was like seven or eight years old, I went into remission from leukemia. My dad decided to make a plan of how to help cancer patients like me. Team and Training was born out of a sense of helplessness. A lot of children were losing their lives. My dad turned to my mom, and he said, let’s run for leukemia and take a stab at this year’s New York City Marathon, and let’s call it Team and Training. My dad threw himself into raising these funds, and I think he was able to draw from his little girl who he fought so hard to help try and save. My dad had this saying, if patients can undergo treatment, then we can go run a marathon to help save more lives. Thirty-five years and $1.6 billion later, I think our family has helped a lot of people save themselves and fight their fights. It has been truly remarkable how long I’ve been a survivor. I give all my thanks to everyone who’s stepped forward to sign up for any LLS program. You all want to find that one cure someday and see no more cancer.

To learn more: https://www.lls.org