Healthcare Service Campaign
Northwell Health Physician Recruitment
Client: Northwell Health
Video Type: Recruitment Video
Messaging Type: Interview-Based
About This Video Project
Northwell Health is the biggest hospital system on Long Island and one of the biggest in the United States. They were also on the front lines of the COVID-19 pandemic. If you saw Governor Cuomo give his daily briefings you would often see Northwell Health CEO Michael Dowling sitting a few seats away. The health system was key in creating early treatment options for the disease.
One of the major challenges they faced was having enough physicians to combat the virus. So, before almost anyone was hiring us to produce videos, Northwell called us. They wanted to produce a set of videos aimed at recruiting physicians. Each of the videos would focus on one of their departments or Service Lines.
For each of these videos, we interviewed 1-2 high-ranking members of these divisions. In each interview, we asked about the service line and Northwell Health as a whole. This allowed us to gain a perspective into the micro and macro aspects of these physicians’ careers.