Case Study

OBJECTIVES

• Inform viewers who Assetic is and what they do.
• Highlight the emotional aspect of asset management.
• Appeal to both the US and Australian markets.
• Create visual representations of the work Assetic does using motion graphics.

SERVICES USED

• Scriptwriting
• Stock Footage Selection
• Music supervision and licensing
• Video editing
• Voice Over Casting
• Motion graphics

WHAT WE DID

Assetic asked us to create a video that established who they were and communicated the breadth of their work.  After discussing the budget and type of footage they were looking for we agreed that using stock footage and voice over was the best way to deliver what they were looking for.

They also wanted to get across that their service was more than just numbers and theoretical issues. it was about helping the people who make our cities safer. We conceptualized a father  talking to his daughter at bedtime with her asking him what it is he does for a living.

Assetic also wanted a version of the video with an Australian voice over to appeal to their home market in Australia. It was a a fun challenge to look for voice talent from a region we were unfamiliar with.

RESULTS

The client was very happy with the finished project. They rehired us to create several alternate versions of the video for different services and we are currently working on a completely new project for them.