Remember Me Green

Recycled Tote Bags

Client: Remember Me Green
Industry: Retail
Location: Long Island, New York

Video Type: Social Marketing Video Campaign

Remember Me Green is a Long Island company that makes recycled tote bags from NYC billboards.

Case Study

OBJECTIVES

Communicate that the bags are environmentally safe.
TA recycled are recycled product from an NYC billboard
To produce interest from New York City clients.
Speak to green-conscious buyers
Show that every bag is one-of-a-kind

SERVICES USED

Full Day Shoot
Facebook Ad consultation
Music supervision and licensing
Video editing

WHAT WE DID

Remember Me Green has such a unique value proposition because it combines two interests. Environmentally conscious consumers are fans of brands that recycle materials when making their products. Combine that with the large percentage of people that have admiration for the city of New York and you have Remember Me Green’s one-two punch.

We’ve started off working with Remember Me Green by making 3 simple videos showcasing the size of the bags and how they look when carrying. Another video was produced to show their zipper bags. The final video for this round was a “How It’s Made” video. Many potential customers are curious about the process of how these bags are made. This video highlights the basic steps taken by Remember Me Green to design a tote bag.

The primary purpose of the video was to create videos to showcase the different types of totes available. In addition to creating a “How It’s Made” video to show behind-the-scenes footage of an actual bag being made. The primary usage of these videos will be for website and facebook ads.

The approach to filming this video was intended to be organic. We brainstormed some basic ideas prior to arriving for the shoot. To be as cost-effective as possible, we did not involve pre-production and allocated about 4 hours to cover the entire shoot. We worked with a model/actor to model the bags and then documented the process of making a single bag.