Video Type: Social Marketing Video Campaign 

Case Study

OBJECTIVES

• Communicate that the bags are environmentally safe.
• TA recycled are recycled product from an NYC billboard
• To produce interest from New York City clients.
• Speak to green-conscious buyers
• Show that every bag is one-of-a-kind

SERVICES USED

• Full Day Shoot
• Facebook Ad consultation
• Music supervision and licensing
• Video editing

WHAT WE DID

Remember Me Green has such a unique value proposition because it combines two interests. Environmentally conscious consumers are fans of brands that recycle materials when making their products. Combine that with the large percentage of people that have admiration for the city of New York and you have Remember Me Green’s one-two punch.

We’ve started off working with Remember Me Green by making 3 simple videos showcasing the size of the bags and how they look when carrying. Another video was produced to show their zipper bags. The final video for this round was a “How It’s Made” video. Many potential customers are curious about the process of how these bags are made. This video highlights the basic steps taken by Remember Me Green to design a tote bag.

The primary purpose of the video was to create videos to showcase the different types of totes available. In addition to creating a “How It’s Made” video to show behind-the-scenes footage of an actual bag being made. The primary usage of these videos will be for website and facebook ads.

The approach to filming this video was intended to be organic. We brainstormed some basic ideas prior to arriving for the shoot. To be as cost-effective as possible, we did not involve pre-production and allocated about 4 hours to cover the entire shoot. We worked with a model/actor to model the bags and then documented the process of making a single bag.