Sunrise Live 2021 Video Campaign
Where children with cancer find a new beginning every day
About This Video Project
Sunrise Association is a non-profit organization that sends kids with cancer and their siblings to Sunrise’s summer day camps for free each year. They hired us to create 5 videos to play during the 2021 Sunrise Live virtual fundraising event hosted by celebrity television and radio talk show host, Andy Cohen. They were the centerpieces of the evening, helping attract large donations and families to become more involved with Sunrise.
The event wound up raising over $500,000 in donations. In 2021, the cost of sending 1 child to camp was $6,000 per child. These fundraisers help guarantee that any child and their siblings get the opportunity to attend the closest Sunrise Day Camp to them around the world. The magic of Sunrise shines in these children’s eyes and it is quite amazing to see their happiness while they are attending camp. There’s no doubt that Sunrise’s efforts give children strength, hope, a chance to be a kid, and play a huge role in each child’s battle with cancer.
We put together the stories of two campers from New York. One is from Long Island and the other from Pearl River. Sunrise welcomes these children with open arms and makes them feel like part of one large Sunrise family. The purpose of these videos is to spread awareness of the family’s struggles and how Sunrise has positively impacted their lives along with the lives of many others.
Sunrise Association | Westchester Camper Story
Sunrise Association | 2021 Pre-Show
Sunrise Association | 2021 Long Island Honorees
Sunrise Association | 2021 Westchester Honorees
This video highlights the 2021 Westchester honorees Beth Stark & Howard Fiddle as they speak about their efforts and contributions to Sunrise over the years. We interviewed them at their beautiful home to hear the story of their relationship with Sunrise. They contribute generously to Sunrise each year and Beth has become part of the Sunrise on Wheels program at their local hospital, dedicating much of her time to Sunrise and the children. It was a pleasure to meet Beth and Howard, hear their story, and know that they both play major roles in keeping Sunrise’s mission alive.
The story of Long Island camper John and his family is located at the top of this page and is one that we found quite compelling. We interviewed his parents as they spoke about John’s condition and the journey throughout treatment. John’s dad got pretty emotional and you could feel the impact that John’s situation has on the family. We then began to film John and his two sisters as they played some games inside and had fun outdoors. They didn’t want to stop and were so excited to show us their toys and skills. We spent a half day with them before heading up to Westchester to film a couple who were being recognized by Sunrise as honorees for 2021.
It’s quite an honor to help Sunrise fulfill its mission of bringing happiness and positivity to the children who attend camp each year. Sunrise breathes those qualities on a daily basis which in turn helps children find the spirit to stay strong during hard times. Having hope and something awesome like Sunrise Day Camp to look forward to each summer, we like to believe has played a huge role in the reason why some of these kids pull through and survive their battle with cancer.
GoPro angle of Long Island camper John as he revs his engine and does some donuts on his sweet, modified four wheeler that his dad built for him