UUCSR | Soulful Sundown

Where music resides at the heart of the religious experience

Client: Unitarian Universalist Congregation at Shelter Rock
Industry: Non-Profit, Religion
Video Type: Recruitment Video
Messaging Type: Interview-Based

About This Video Project

How to get more people to come to your church is commonly thought about by ministers. Church leaders always look for ways to invite people to church so they can grow church membership and have a greater effect on the community. In this post, we share how we used our expertise as video producers and marketing strategists for building church attendance.

We took a different approach from the standard corporate video idea. Instead, we produced a documentary-style video that follows the story of one character named Julie. This storytelling approach allowed us to take a look at Julie’s life before Soulful Sundown. From there, we see how she was introduced to the special monthly night and what her first reactions were. After being a member for some time, Julie is able to reflect on her feelings and emotions about the night. Especially on how it has affected her life in a positive way. Sit back and watch the story of Soulful Sundown through the lens of Julie.

The primary purposes of this recruitment video were to attract more church members to the Unitarian Universalist Congregation at Shelter Rock and to join a special monthly event called Soulful Sundown. This non-direct approach is more welcoming than the standard church recruitment videos we see in other places.

Along with the full video, we delivered the above trailer and a series of small social media-friendly video bits. We re-purposed these from the interview sections we used and didn’t use in the final piece. These can be placed on their website or shared on social media channels like Facebook, Twitter, Instagram, Linkedin, and so on. It’s important not to underestimate the power of social media marketing. More and more brands are leveraging their social media channels than ever before.

Watch the trailer below.

To learn more information about the Unitarian Universalist Congregation at Shelter Rock (UUCSR), please visit www.uucsr.org