IKHOR Digital NFT Artwork by Sydney Randolph Maurer

Rare Digital NFT Artwork Promo Video

Client: Bull Performanze
Industry: Technology, Finance
Video Type: Sales & Marketing, Product/Service
Messaging Type: Interview-Style

About This Video Project

IKHOR is a fine art NFT platform. They facilitate art collectors buying NFTs of famous and renowned artists. They hired us to create a promo for the launch of their collaboration with Museum Masters. The video explains the process of using their marketplace and what you receive for your purchase. To make the video we needed to visualize a digital process. To do this we used a combination of 2D and 3D motion graphics as well as real footage of some of the art pieces in the collection. We also used a combination of interview dialogue and scripted narration to deliver the messages. There was a major time difference between us and the client, so communication was even more important than normal. By staying in constant contact and not waiting to reach out with questions or concerns we were able to execute at a high level on a short deadline. The client was very happy with the end result. So much so, that this video is one of several we were commissioned to create for them.

Transcription

My name is Marilyn Goldberg. I am president of Museum Masters International. We have represented the greatest artists and estates worldwide, and now my focus is on the new world of artistic NFTs and young, appreciating artists who make the best investment. I would like to introduce you to Justin Love, Sidney Randolph-Moorer, Lawrence Gartell, Kevin Kelly, Ken Biberman, and John Planis. I-Corps’ mission is to transfer recognized art in the physical world to the virtual world through NFTs. At I-Corps, we are art curators first, and we only create NFTs of serious works of art whose value has been built up through the years. By doing this, we create an economy around these collectors, institutions, and artists who offer us the right to tokenize their works of art. Our business model is simple. We select works of art whose current value is solid. We tokenize that artwork to turn it into NFTs, and then we either distribute only the NFT or distribute the NFT and a limited edition author’s signed copy as a canvas or lithograph. Both possibilities are carried out through auction houses or platforms dedicated to the sale of these assets. We also secure a commission for the future sales of the NFT, allowing it to be monetized for the sale and for future transactions. So I highly recommend your investment, and if you just push the button and review the images, you can select your NFT. This will be a great value for you for years to come.