Who Is Habitat For Humanity?

About Us
Client: Habitat for Humanity
Industry: Non Profit
Location: Suffolk, New York

Video Type: Landing Page Video

Habitat for Humanity asked us to produce an About Us video as part of a series of videos we produced for them aimed at better explaining what Habitat does and how they do it.

Case Study

OBJECTIVES

  • Craft a video for Habit for Humanity’s Builder Breakfast
  • Highlight the different ways you can donate to Habitat for Humanity
  • Showcase different sides of the process
  • Emphasize how contributing time to Habitat can enrich your life
  • Document how worker productivity goes up after building for Habitat
  • Capture the wall raise and how that effects the people involved

SERVICES USED

  • Creative Services
  • Pre-production / planning
  • Marketing Strategy
  • Video Production
  • Editing

WHAT WE DID

Even though Habitat for Humanity has been around for over 40 years people still mistake what their mission is. We were tasked with putting together an About Us video that highlight the company’s history, their mission, and why they do what they do.

One of the most important factors is the criteria that home owners must follow. For instance, it was a priority for Habitat to get across that the people they help build homes for are financially responsible. These aren’t hand outs but partnerships between families in need and the organization.

To create this portrait of Habitat we used new footage, footage we had shot for them in previous years, still images and motion graphics. Habitat showed this and a set of other videos we produced at their annual Builder’s Breakfast.

RESULTS

The final product was shown to over 500 people at Habitat for Humanity Suffolk’s annual Builders Breakfast. The breakfast is an opportunity for Habitat to highlight the homes built in the last year and the people and companies that helped make it happen. The video set of videos we showed were very impactful and we’ve already been asked to begin work on videos for the next Builder’s Breakfast.

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