CORPORATE CHARITY VIDEO • DEALERTRACK

Corporate Social Responsibility • Video Marketing

Client: Dealertrack
Industry: Automotive
Location: Lake Success, New York
Video Type: Corporate Social Responsibility

About This Video Project: We created this corporate charity video for Dealertrack in Lake Success, NY and the Make-A-Wish Foundation.

OBJECTIVES

Explain their partnership with Make-A-Wish and their Corporate Social Responsibility
Show how it builds trust with shareholders and camaraderie with company employees

SERVICES USED

Conceptual Planning
Video Production
Post Production
Motion Graphics

WHAT WE DID

For this production we created a corporate charity video for Dealertrack and Make-A-Wish. Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It’s their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and the public. Sometimes public perception sees large corporations as greedy profit-hungry machines without a soul. Because of this, it’s important for large businesses to let people know that they do care. Sometimes we forget behind all companies are people.

A great example of a Corporate Social Responsibility project we produced was for Dealertrack. Dealertrack is located in Lake Success, NY. If you’ve bought or leased a car anywhere in the United States, chances are Dealertrack’s technology was used by the dealership. Earlier this year, they donated to Make-A-Wish and hosted Julissa’s send-off party to Disney. This shows the public that Dealertrack’s efforts are making a difference. It also creates a sense a pride within the company and employees. This ties back to the local community in which Dealertrack does business too. A win/win/win for the business, the charity, and the family.