Corporate Social Responsibility • Video Marketing

Client: Dealertrack
Industry: Automotive
Location: Lake Success, New York
Video Type: Corporate Social Responsibility

About This Video Project: We created this corporate charity video for Dealertrack in Lake Success, NY and the Make-A-Wish Foundation.


  • Explain their partnership with Make-A-Wish and their Corporate Social Responsibility
  • Show how it builds trust with shareholders and camaraderie with company employees


  • Conceptual Planning
  • Video Production
  • Post Production
  • Motion Graphics


For this production we created a corporate charity video for Dealertrack and Make-A-Wish. Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It’s their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and the public. Sometimes public perception sees large corporations as greedy profit-hungry machines without a soul. Because of this, it’s important for large businesses to let people know that they do care. Sometimes we forget behind all companies are people.

A great example of a Corporate Social Responsibility project we produced was for Dealertrack. Dealertrack is located in Lake Success, NY. If you’ve bought or leased a car anywhere in the United States, chances are Dealertrack’s technology was used by the dealership. Earlier this year, they donated to Make-A-Wish and hosted Julissa’s send-off party to Disney. This shows the public that Dealertrack’s efforts are making a difference. It also creates a sense a pride within the company and employees. This ties back to the local community in which Dealertrack does business too. A win/win/win for the business, the charity, and the family.

For more information about Cox Automotive visit & visit Make-A-Wish at

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