CORPORATE CHARITY VIDEO • Dealertrack
Corporate Social Responsibility • Video Marketing
Corporate Charity Video Production Details
For this production we created a corporate charity video for Dealertrack and Make-A-Wish. Corporate Social Responsibility is a mindset that companies adopt as they grow larger. It’s their way of giving back and making a positive impact on the community, employees, stakeholders, investors, and the public. Sometimes public perception sees large corporations as greedy profit-hungry machines without a soul. Because of this, it’s important for large businesses to let people know that they do care. Sometimes we forget behind all companies are people.
Better public perception which leads to long-term profits.
Builds camaraderie with company employees
Inspires better performance from employees
Builds share holder trust
Many times, it helps make the community more profitable
Life has a way of paying back more than what you give
Video Production Services Included
Pre-production / planning
A great example of a Corporate Social Responsibility project we produced was for Dealertrack. Dealertrack is located in Lake Success, NY. If you’ve bought or leased a car anywhere in the United States, chances are Dealertrack’s technology was used by the dealership. Earlier this year, they donated to Make-A-Wish and hosted Julissa’s send-off party to Disney. This shows the public that Dealertrack’s efforts are making a difference. It also creates a sense a pride within the company and employees. This ties back to the local community in which Dealertrack does business too. A win/win/win for the business, the charity, and the family.
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