DealerSocket Inventory+ Marketing Video

Suite of Data Enabled Tools that Maximize Profits

Client: DealerSocket
Industry: Automotive, Software
Video Type: Marketing Video
Messaging Type: Interview-Based, Scripted Voice-Over

About This Video Project

For this auto dealer marketing video, we created a product launch for an automotive dealer vendor, DealerSocket.

DealerSocket is a web-based app and mobile software that offers a fully integrated inventory solution for auto dealers. This tool is the most advanced inventory management tool in the industry. As part of a campaign-wide series that will dive deeper into the app including videos explaining details about every feature of the tool, this video takes a look at the big picture overview.

Inventory+ is an online application that manages the used car business of any dealership. The software is extremely advanced and allows dealerships to make smart decisions when buying and selling used automobiles. We produced this video to describe all the modules of this tool. In this particular marketing video, we use fear to open up the conversation. In the first 30 seconds, we alert the viewer that staying the same will leave you behind. This is a valid statement for almost any technology-driven service or product because advancements tend to move so quickly that things done a few years ago are now obsolete. The counter challenge with this is the comfort factor which says that people don’t like change. They like to keep doing the same thing over and over again.

Smart businesses know that technology is fast-moving and changes are a normal part of evolution to stay ahead of your competition. Once we have alarmed the audience to consider change, we tell them all about the newest software from DealerSocket.

To learn more information about DealerSocket, please visit www.dealersocket.com