Make-A-Wish 2021 Video Campaign

Remote Live Fundraising Done Right

Client: Make-A-Wish
Industry: Non-Profit
Location: Ronkonkoma, New York
Video Type: Produced for Live Events

About This Video Project:
We created this series of videos to be livestreamed for Make-A-Wish’s annual fundraiser.

OBJECTIVES

  • Create promos for the live fundraiser
  • Create content to play during Make-A-Wish’s live stream
  • Help to raise funds to pay for future wishes.

SERVICES USED

  • Conceptual Planning
  • Video Production
  • Post Production
  • Motion Graphics
 
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WHAT WE DID

 
We have been making content for Make-A-Wish’s gala fundraiser for many years. In a normal year this would consist of us producing videos that would be played during an in person event. As we all know 2020 was not a normal year. So, the people at the organization decided to have a remote event to raise their funds. We helped conceptualize and plan the event. The big ideas was instead of having one big livestream we would do a series of short streams. These would keep viewers attentions and allow the live presentations to reach people who might only be able to around on one of the nights.
 
We took the three stories we had crafted and filmed intros and closers for each. Attaching these gave the videos context in the broader mission of Make-A-Wish. They also allowed us to attach a power “ask” or “call to action” at the end of each video.

Week 1 Ben’s Story

Week 2 Blake’s Story

Week 3 Guiseppe’s Story

We also filmed a series of promos for the event with comedian and long time Make-A-Wish friend Paul Anthony. These were designed to bring attention to the event and to get people in the giving mood. Paul is always generous with his time and great sport and this was no different.

Let Us Know How We Can Help

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