Peconic Bay Medical Center Hospital Tour

World-class care, close to home

Client: Northwell Health Peconic Bay Medical Center
Industry: Healthcare
Video Type: Recruitment Video
Messaging Type: Interview-Based

About This Video Project

We created this hospital tour video for Northwell Health to show off the revamped Peconic Bay Medical Center located in Riverhead, NY.

Northwell Health has an ever-expanding network of hospitals and medical centers. They wanted a video to highlight the growth of the Peconic Bay Medical Center. The facility had grown from a small community hospital into a much larger medical center. Northwell feels that this expansion illustrates how every aspect of its network is attractive and portrays its commitment to growth. So, we created this hospital tour as a recruitment video for physicians looking to join the ranks.

peconic bay medical center
COVID-19 Healthcare Heroes Lab
The shoot consisted of two distinct elements. The walk and talk hospital tour and the sit-down interviews. For the tour, we followed the PBMC Director around as she explained each section of the facility we wanted to highlight. We then shot footage of the rooms and equipment without her in the frame. This allowed us to capture her dialogue and the visuals separately so we could use both aspects creatively. The interview part gave us the opportunity to speak with a variety of hospital staff. From these interviews, we were able to convey the history and growth of Peconic Bay Medical Center.
 
The finished video was a huge success and has led to us doing an entire series of hospital tours for Northwell Health.
Govenor Cuomo Speaks at Northwell Labs

To learn more information about Northwell Health, please visit www.northwell.edu

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