Employee Recruitment Video • Abacus Group

Eexecutive Recruitment Firm for Accounting & Finance Professionals

Employment Recruitment Video

We recently had the opportunity to produce an employee recruitment marketing video for Abacus Group. Abacus Group is an executive recruitment firm focused on the placement of Accounting & Finance, Accounting Support, Financial Services, and Administrative Support professionals. We are a highly focused executive recruitment firm with a diligent and personal approach to staffing and placement.They had originally approached us with a scripted concept that would introduce two of their current employees. After our initial conversation, we suggested a small change in the idea. Instead of reading a script, why don’t we just sit down and chat with the two employees about their real-life experience at Abacus Group and how their lives have changed.

We usually try to steer our clients away from non-professional actors/hosts reading scripts because it can take away from the sincerity of the message. Most people cannot read scripts and come across naturally without experience and practice. Simply setting up a natural interview and having a human conversation does wonders for getting important messages across, so we agreed to conduct real interviews with Michelle and Charlie and tied in supporting b-roll visuals to help tell the story.

Recruitment Marketing Video - Finance-1

Key Messages

Create a Recruitment Marketing Video for Abacus
What problems can you solve for new employees?
What does Abacus do?
Why is Abacus different from their competition?
Employees can make more money working at Abacus
Employees are their own boss and not micro-managed
Abacus helps place motivated financial professionals with great great companies
Abacus helps companies find great financial professional talent
Lowest turn over rate in the industry
Won awards from Crain’s best places to work
Employees want to come to work, they love their jobs
High income potential

Recruitment Marketing Video-Finance-2

Video Production Services Included

Pre-production / planning
Marketing Strategy
Full Service Video Production
Post Production Services

Once we had this information, we were able to ask the right questions to the two employees we interviewed to get great messages for narration. After we conducted the interviews, we spent the 2nd half of the day filming “fly-on-the-wall” scenes and a few directed scenes with Michelle and Charlie as they walked around the office and chatted with co-workers/bosses.

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