Instagram Marketing Videos For Inspiration

by | Sep 9, 2016 | Social Media

Instagram Marketing Videos For Inspiration

Instagram Marketing Videos for Inspiration

If your impression of Instagram is that it’s for pictures of food and 15 second clips of cats playing the piano then it’s time to think again. Instagram marketing is changing the way businesses reach their audiences. Instagram has over 300 million daily active users.  There are 95 million photos and videos uploaded everyday and that media generates 4.2 billion likes daily.  The social media service has been allowing users to share video since 2013. In March they expanded the length of their videos from 15 seconds to sixty seconds. Most importantly for marketers Instagram is changing the way content shows up in user’s timelines.

instagram videos

Instagram is adding an algorithm that reorders pictures and videos in users’ feeds based on their interests. In addition the Facebook owned company has rolled out a “Videos You Might Like” feature that collects videos from all of its user base. Along with this comes “featured” channels which will surface creators according to the user’s likes. This is only the beginning of a big move towards a more video focused service. We’ve put together 5 of our favorite marketing videos on Instagram. These range from big budget commercials to the simplest of productions, but all of them take advantage of the power of the platform.

1. IKEA | Instagram Marketing

This ad combines a simple set up and humorous situation with a slam dunk on IKEA’s messaging. Their products make your life better.  Plus it never hurts to have a cute kid in a dinosaur costume.

2. BEN AND JERRY’S | Instagram Marketing

Simple is the name of the game here. This Ben and Jerry’s product announcement focuses on what’s important. The flavors that go into the ice cream.

We’ve taken Cookie Dough to the next level. Introducing S’wich Up! Details at link in profile. Now available in some EU countries.

A video posted by Ben & Jerry’s (@benandjerrys) on

3. GOPRO | Instagram Marketing

GoPro is a company that’s always on the cutting edge of technology. So, it’s no surprise they are going full tilt on Instagram. Here they show off the kind of extreme footage that GoPro users aspire to get. They combine that with their mysterious GoProKarma hashtag campaign.  What you get is a single shot that draws the viewer in and inspires them to seek out more.

4. REEBOK | Instagram Marketing

This is an example of more traditional marketing being brought to a new medium.  This commercial would live just as comfortably on a TV screen as it does on an Instagram feed. It’s a great example of how you don’t have to short on quality to grab a social audience.

Honor your body. Honor your days. How will you make the most of the 25,915 days you’ve been given? #HonorYourDays #BeMoreHuman

A video posted by @reebok on

5.  DOLLAR SHAVE CLUB | Instagram Marketing

Dollar Shave Club is a next level marketing company.  Just look at their “Our Blades are F***king Great” promo from 4 years ago. This little clip is oozing with humor and includes the main hook of their brand.

Things get creepy when you have to shave with an old blade. Enjoy a fresh Dollar Shave Club blade anytime for just a few bucks.

A video posted by Dollar Shave Club (@dollarshaveclub) on

 

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Facebook Video Marketing Trends for 2016

by | Aug 19, 2016 | Social Media

Facebook Video Marketing Trends for 2016

Facebook Video Marketing Trends for 2016

“In five years, most of [Facebook] will be video.” Mark Zuckerberg made this statement just last year, and today Facebook is generating an average of 8 billion video views a day. This includes over 100 million hours of video watched per day by over 500 million people.  Here are 3 facebook video marketing trends that can help your brand make the most of it.

the future of video on Facebook

3 facebook video marketing trends for 2016

1. 360 Video

We’ve already told you why virtual reality is vital to your marketing. Facebook video marketing isn’t waiting for VR headsets to go mass market. They rolled out their 360 video feature late last year. Since then over 150,000 videos have been uploaded.  You can view these videos on a VR headset, but that’s not the only way.  They are available on your desktop and mobile devices and the engagement numbers are huge. MediaShift did a case study where they uploaded the same video both in 360 and standard formats. The regular video received 237 views while the 360 received 13,455.

Facebook also provides content creators with new tools  for these new immersive videos. You can create what they call a “lean back” mode which allows you to guide your viewers through the experience.  They also are providing a “Heat Map” which shows you which area of your 360 video the viewer spent the most time watching.  Theses are powerful analytics that can help any marketer effectively shape their brand’s message.

National Geographic was one of the first companies to embrace 360 video.

360°: Dive Through an Oil Rig Ecosystem

Dive into an artificial ecosystem that developed beneath an aging oil rig in this incredible 360° experience.

تم نشره بواسطة ‏‎National Geographic‎‏ في 20 يوليو، 2016

Note: This video may not be viewable while using desktop with Safari and Internet Explorer browsers

2. FACEBOOK LIVE

Live videos are more personal and the perfect way to relate genuinely with your consumers. The stats back this up. According to Social Media Today viewers spend three times as long watching a live video. People are also more engaged with live video. With users commenting ten times as much on live videos than on regular videos. Facebook has noticed this trend and is investing in the platform.

They have tweaked their algorithms to surface live video above higher in people’s feeds. They are also paying $50 million to companies and stars to produce live videos. In June the Wall Street Journal reported “In May, 44% of the top 500 Facebook pages maintained by media companies posted at least one live video on Facebook, up from 11% in January.”

For a great example just look at this personal and engaging video from Callway Golf.

EXCLUSIVE: Inside Arnold Palmer's office in Latrobe, PA.

تم نشره بواسطة ‏‎Callaway Golf‎‏ في 13 يونيو، 2016

3. NATIVE VIDEO

Here is the bottom line if you are linking your YouTube content on Facebook your chance for engagement goes way down. The reason is simple. Uploading a video to Facebook will auto play in a user’s timeline. A YouTube link will not.  What good is your eye catching, well produced piece of marketing if no one is seeing it?  Imagine how much more effective you are when a potential customer who would never click on a link is drawn into your video because it happens to be playing as they scroll. Just look at the reach Tasty has had by uploading eye catching videos to Facebook.

We hope you enjoyed these 3 facebook marketing video trends. Pennylane is a video marketing consultant. If you want to learn more or consider different strategies with using video marketing, contact us today to explore ideas to grow your brand.