Corporate Video Production

How Successful Businesses Communicate

Why should I use corporate video production?

You know how companies are always on the lookout for better ways to make more profit, level up their skills and find better talent? Well, what we do is help companies hit all three by producing awesome video content with an emphasis on creative storytelling and crystal-clear messaging. We help grow revenue with brand awareness and sales & marketing videos. We help managers level up the skills of their staff with training videos. We also help Human Resources (HR) vet and find better talent with recruitment videos. And after we’re done making those videos, if you need an organic video marketing strategy to distribute those videos to the right audience, we can help with that too. Basically, video is where it’s at.

If you’re familiar with the buyer’s journey you already know it starts with brand awareness, and then continues through consideration, sale, loyalty, and advocacy. Using corporate video production is a great way to get potential leads to stumble on your business, get to know you, and eventually trust you to buy your product or service. Even better, consistently putting out video can help grow repeat customers, with the hope of them ultimately becoming your biggest fan.

What differentiates Pennylane?

Pennylane began as a live event video production company. We started this way back in 2001 and eventually added corporate video production and non-profit video production to our services. Because we cut our teeth on live events, it helped us be more efficient by telling the story and troubleshooting on the fly. It also allowed us to produce high quality videos with fewer crew members. In the end, this saves our Long Island clients money and time with video production services.

We are well known for our flagship interview-based video production. We also refer to these videos as unscripted videos. The reason we love this style is that the characters come across as genuine and trustworthy. This conversational style can be a persuasive sales and marketing tool that allows the viewer to eavesdrop on the conversation, just like when watching a documentary.

We are reliable and experienced, making the video production process very simple by guiding our Long Island video production clients through every step of the way. We are flexible, working with clients who prefer micromanaging or macro managing their projects.

What are the stages of the corporate video production process?

Discovery Meeting

This is our initial call to learn more about what is motivating you to use video production. Maybe you’re a seasoned marketing professional who has been burned by a prior video vendor in the past, and you’re looking for a better company that can run with the process, allowing you to get back to other aspects of your job. Perhaps you’re a social media manager or marketing agency looking to outsource video content from a corporate video production company. Maybe your company has never used video before, and you don’t know where to start. Regardless of the reason, we can help.

Pre-Production

This is where we properly plan your video production process. This may include scriptwriting, story boarding, casting, location scouting, pre-interviewing, scheduling, concept development, talent scouting, video marketing strategies and research. This allows us to cover anything and everything that’s required before any filming or editing. Planning is a key part of any successful venture, so it’s certainly the same for video production. This is where we can decide what size crew we will use, what type of videos we’re creating and most important the video’s messaging. Once we have narrowed down our video production goals and figured out the video’s messaging, we can go in knowing exactly what to do. This will allow us to be as efficient as possible during the actual video production process.

Production

Now that we’ve finished the pre-production process, next we move onto production. This is where our professional video production crew begins to bring your vision to life. Production is the filming process and can be broken down into two parts, video and audio.

Filming Video

We use video equipment with the latest technology that allows us to deliver video content at the highest quality, but the real magic is created from our years of experience and unique style. High quality video production is not just pressing REC on a camera, it takes into consideration things like professional lighting, professional audio, proper composition and framing, background aesthetics and other factors within a location. We have to consider if this video shoot requires a director, a Director of Photography, additional camera operators, a producer, an interviewer, production assistants, a sound person, a licensed drone pilot, actors, hair and makeup, etc. Certain videos will require certain types of shots. For example, if it’s an awareness video, we will need to film talking head interview(s) as well as any corresponding b-roll.

What is a talking head interview?

A talking head interview is when someone from the company or organization sits down with our producer for a casual question and answer person being interviewed, and we use their video and audio as narration to tell the story. This is usually the primary shot used for awareness videos,

What is B-Roll?

Think of B-Roll as the visual story. It’s the supplemental video footage to your primary main shot. These visuals will assist in the story that the captured audio is telling. Planning enough time for b-roll is crucial because you can never have enough b-roll footage for your video. Adding b-roll to your corporate video production project helps convey your message and can be engaging and compelling for your target audience.

Capturing Audio

Depending on the type of video, the audio can be recorded from an interview or by a hired actor or voice-over actor. There could be someone reading something pre-scripted on a teleprompter, or it could be a casual sit down interview. It could also be audio captured from a presenter speaking on stage at a live event. This audio is where the messaging will be pulled from.

Post-Production

Now that we’ve filmed all of our necessary content, it needs to be edited in our professional video editing software. This is where we take hours of the raw footage we filmed, mixed with the high quality audio we captured, and condense it down into a suitable length that gets our messaging across. For example, if we were editing an awareness video, then during the post-production process we’d be extracting gold nuggets from any interviews we filmed as well as adding any related b-roll visuals to periodically cover the talking head. We can also add animated motion graphics as well as create unique sound design to spice up the look and feel of your video. Paired with our professional lighting, color grading helps give your video a more cinematic look, making the final product more polished and professional. Music supervision and audio mastering is another key part of what makes our videos stand out and is sometimes what can inspire viewers to take action. Once completed, we’ll put it through the highest level of quality control to make sure the video’s ready to be encoded, exported and then delivered to the client for their approval.

Video Delivery

The video’s been shot and edited, and now it’s ready for delivery. First, we’ll send a draft version to make sure everyone’s on the same page with the end result. If needed, we can complete any revisions that are deemed necessary. Once all revisions have been made, and we’ve decided that there’s nothing left to change, it’s now ready for client approval. As soon as the client gives their approval, we can export a final master version in a secure link via email, so they can download, view and implement their video production. We love to hear feedback from our previous clients so writing a Google Review or providing a testimonial isn’t necessary, but for us, it’s the perfect way to end the production process. It allows us to see the project full circle, commend members of our production team, and pinpoint areas where we could improve in providing the best video production experience possible.