Ground Work Group
Professional financial planning for families
About This Video Project
We created this video for Ground Work Group to bring awareness to their mission and help explain why they do what they do.
Ground Work Group is a non-profit organization that gives mid to low-income people access to advanced financial advice. Their aim is to educate people on concepts that are typically only known by the wealthy. Their hope is that this information can help struggling families have better lives and achieve financial freedom.
We created this About Us video for them using a series of interviews with the founders coupled with simple b-roll setups. We had limited time to film the key players and also capture supporting visuals so this job was all about efficiency. We asked targeted questions during our interviews. These extracted all the key information about the company and conveyed the emotional side of what they do.
For tight schedules like this, sometimes the instinct is to use a script to better manage time. We have found that when working with non-profits, scripts usually aren’t a good idea. When you have subjects who truly believe in their mission, it’s almost always best to let them use their own words. 99.9% of the time the message will come out more genuine, with more emotion, and will come across as more real than if it were scripted.
It’s not all business at the Ground Work Group