Iron Man
LLS Boy of the Year 2018Industry: Non-Profit
Location: Long Island, New York
Video Type: Fundraising Video
LLS exists to find cures and ensure access to treatments for blood cancer patients. Every year they honor two young cancer survivors with Boy and Girl of the year awards. This is the profile of the Boy of the Year honoree for 2018.
Case Study
OBJECTIVES
- Profile the Boy of the Year for 2018
- Raise awareness for blood cancers
- Highlight LLS’ ongoing mission and how regular people can help achieve it.
SERVICES USED
- Full Day Shoot
- Pre Interviews
- Music supervision and licensing
- Video editing
WHAT WE DID
We work with LLS on an annual basis to create videos for their Man and Woman of the Year fundraising campaign. Telling the stories of the kids being honored during this time is always an extremely rewarding and emotional experience. It’s amazing to speak with these resilient children who have battled so much adversity. Its a cliche, but they teach us lessons every year on how to live our own lives in a better way.
It was in post-production that we came across the Iron Man theme for the video. We thought this sentiment was so powerful that we needed extra visuals to reinforce it. So, we went back to the family’s home just to shoot the scene with Brandon putting on the costume.