LLS Boy of the Year 2018 | Iron Man

Global leader in the fight against cancer

Client: Leukemia & Lymphoma Society
Industry: Non-Profit
Video Type: Awareness
Messaging Type: Interview-Based

About This Video Project

We work with LLS on an annual basis to create videos for their Man and Woman of the Year fundraising campaign. LLS exists to find cures and ensure access to treatments for blood cancer patients. Every year they honor two young cancer survivors with Boy and Girl of the year awards. Telling the stories of the kids being honored during this time is always an extremely rewarding and emotional experience. It’s amazing to speak with these resilient children who have battled so much adversity. This is the profile of the Boy of the Year honoree for 2018, Brandon.

Working with Non-Profits almost always means tight budgets and short timelines and this was no different. We shot this video with one filmmaker in only one day of shooting. This is something we advise against but we made an exception in this case in order to help with the budget. It was in post-production that we came across the Iron Man theme for the video. We thought this sentiment was so powerful that we needed extra visuals to reinforce it. So, we went back to the family’s home just to shoot the scene with Brandon putting on the costume.

To learn more information about LLS, please visit https://www.lls.org