Matt Marshak – Simple Man
Official Music Video
Client: Matt Marshak
Location: New York, New York
Video Type: Music Video
- Film a music video for Matt Marshak’s new song Simple Man
- Tell a story of a man trying to bring a guitar home to his daughter.
- Create a sharable video that would create excitement on Social Media
- Conceptual Planning
- Video Production
- Post Production
WHAT WE DID
Matt is a really unique guitar players/vocalists, whose style bridges virtually all genres. He has two #1 songs as a jazz guitarist, his own line of Pulaski furniture called “Rhythm and Home,” and has toured the world. We produced a video for his amazing jazz song “North Carolina” but “Simple Man” marked a whole new direction for Matt. When we listened to the song, we felt strong folk and country vibes, so we set out with Matt to create a video that would bring his new style to life.
The video was shot in one day and tells the story of a hard working musician who wants to make the little time he spends with his family special. So, he sets out on a journey to buy a special gift for his daughter. One of the coolest things about shooting the video was the amazing vintage Chevrolet truck Matt drove while filming. It brought an authenticity to the finished product you cannot fake.
Matt spending time with the people most dear to him
Matt shared the video on Facebook and has over 225,000 views on the social network. We are currently in the planning stages of our next video with Matt.