Morgan’s Story

The Leukemia and Lymphoma Society | Girl of the Year 2019

Client: The Leukemia and Lymphoma Society
Industry: Non Profit
Location: Long Island, New York
Video Type: Fundraising Video

About This Video Project:
The Leukemia and Lymphoma Society (LLS) is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world and provides free information and support services. Every year the Long Island Chapter of LLS honor’s two young cancer survivors, the Boy and Girl of the year. This is the story of Morgan, the 2019 Girl of the Year.

OBJECTIVES

  • Tell people about the2019 Girl of the Year
  • Raise awareness for what LLS does
  • Encourage people to financially support LLS

SERVICES USED

  • Full Day Shoot
  • Pre Interviews
  • Testimonials & Visual B-Roll
  • Music supervision and licensing
  • Video editing
 

WHAT WE DID

We work with The Leukemia and Lymphoma Society on an annual basis to create videos for their Man and Woman of the Year fundraising campaign. Telling the stories of the kids being honored during this time is always an extremely rewarding and emotional experience.  It’s amazing to speak with these resilient children who have battled so much adversity. Its a cliche, but they teach us lessons every year on how to live our own lives in a better way. Morgan and her parents were amazing to spend the day with. People should take inspiration from the amount of humor, heart, and warmth their family puts on display.

Morgan’s mother delivers a moving and powerful plea for LLS’ mission.

The shoots are not without their challenges though. Working with Non-Profits almost always means tight budgets and short timelines and this was no different. They are long days and we have to scramble to get everything we need, but we’ve found that if we are constantly communicating we can make the best of it.

While shooting we knew that the video would be an emotional one, but during the editing process, each one of us who worked on it was in tears. Morgan’s mother delivers a moving and powerful plea for LLS’ mission. Its something no copywriter or scripted dialogue could ever match. It illustrates perfectly why video testimonials are the most effective way to tell an organizations story.

“One of the best in the business. Adam is extremely talented in helping organizations telling meaningful, poignant and impactful stories. The videos are beautifully crafted and Adam is a pleasure to work with. I can’t recommend him enough!”

Sara Lipsky

Executive Director, The Leukemia & Lymphoma Society

Is now the perfect opportunity to work together?

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